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School 发呆
案例简介：NTROPIC 队再次与野梅 2012 届 “美国偶像联盟” 综合福特运动 洛杉矶，纽约，旧金山 (2012年5月25日) 随着本周美国偶像 2012 季的结束, 全世界的电视观众最后一次有机会看到制作公司 Wild Plum 和 Ntropic 的视觉效果艺术家之间非凡合作的结果。这是 Ntropic 的视觉效果团队连续第四年与总部位于加州威尼斯的野梅公司合作，为福特 via team Detroit 举办了一场高度整合和互动的活动。快节奏的福特音乐视频活动推出了一个新的音乐视频，为期 12 周，包括福特逃脱，焦点 EV 和 cast 美国偶像的演员。在创意总监安德鲁 · 辛纳格拉的帮助下，Ntropic 视觉特效团队由高级火焰艺术家 MB Emigh 领导。 要查看福特的 美国偶像综合运动，请访问: https://www.interdubs.com/r/ntropic/?al=Iolesj&an=xLOiHQ 对于 Ntropic 高级首席火焰艺术家 MB Emigh 来说，由于日程安排的节奏，美国偶像项目极具挑战性。该团队在周日拍摄，周一编辑，所有视觉效果都在周二和周三制作，周三晚些时候交付，周四播出。Emigh 解释道: “无论是晴雨，还是概念，我们都在周日拍摄，我们和偶像相处的时间非常有限，因为他们是按分钟安排的。”。此外，他们中的许多对拍摄来说是新的，所以你正在和非常年轻的，有时没有经验的人才一起工作。 Emigh 指出，不仅生产和后期进度快如闪电。此外，由于合作现在标志着 Ntropic 的第四年，在概念和期望方面提高了标准。她说，现在，很明显有多少人看到了这些景点，以及它们在影响方面有多重要。这是一个相当大的挑战。然后，你问自己，'我们是怎么做到的？ 最后，作为一个团队，我们感到自豪，因为我们能够成功，也提高了创造力。 底特律团队品牌内容 ECD 执行副总裁埃里克 · 麦克莱伦同意，本赛季的卓越标准非常高, ntropic 的团队能够比以前进一步推动创意。他热情地指出，虽然 Ntropic 的每个人都包括 MB 、 Andrew 、 Marshall，但他们有着难以置信的合作精神和创造力。他们不断过度交付。这个赛季，我敬畏地坐着，看着他们在如此短的时间内创造了什么，当他们真的超越了任何想象的时候，我真的被震惊了几次。我非常信任他们的品味和本能，以至于我发现自己默默地咧嘴称赞。" 麦克莱伦指出，Ntropic 团队所依赖的视觉效果技术非常多样化，从无声电影主题作品的创作到视觉效果密集的替代现实，甚至是传统的哑光绘画。他一次又一次地注意到，MB Emigh 领导的 Ntropic 团队在创造性合作、艺术性、以及对如此庞大的项目的纯粹管理，在一个非常紧迫的时间表上有多个级别的批准。
School 发呆
案例简介：NTROPIC TEAMS AGAIN WITH WILD PLUM FOR INTEGRATED FORD CAMPAIGN ON 2012 AMERICAN IDOL LA, NY, SF (May 25, 2012) As the 2012 season wrapped up this week for American Idol, television viewers worldwide had their last chance to see the results of an extraordinary collaboration between production company Wild Plum and the visual effects artists at Ntropic. This was the fourth year in a row that the visual effects team at Ntropic partnered with Venice, CA-based Wild Plum on a highly integrated and interactive campaign for Ford via Team Detroit. The fast-paced Ford Music Video campaign debuted one new music video a week for 12 weeks, featuring the Ford Escape, Focus EV and the cast of American Idol. Directed by P.R. Brown and Ethan Lader of Wild Plum, the Ntropic visual effects team was spearheaded by Senior Lead Flame Artist MB Emigh with the help of Creative Director Andrew Sinagra. To view the American Idol integrated campaign for Ford, go to: https://www.interdubs.com/r/ntropic/?al=Iolesj&an=xLOiHQ For Ntropic Senior Lead Flame Artist MB Emigh, the American Idol project is exceptionally challenging due to the pace of the schedule. The team shoots on Sunday, they edit on Monday, all visual effects are created on Tuesday and Wednesday, with delivery late Wednesday night for airing Thursday. Come rain or shine, or concept, we shoot on Sunday, and we have very limited time with the Idols because they are scheduled by the minute, explains Emigh. Additionally, many of them are new to shooting, so you are working with very young and sometimes inexperienced talents. Emigh notes that not only is the production and post schedule lightning fast. Additionally, as the collaboration has now marked its fourth year for Ntropic, the bar has been raised in terms of concepts and expectations. Now, its clear how many people are seeing these spots and how important they are in terms of impact, she says. Its quite a challenge. Afterwards, you ask yourself, How did we do that? In the end, we feel proud as a team that we were able to pull it off, and up the level of the creativity as well. Eric McClellan, EVP, ECD of Branded Content at Team Detroit agrees that the bar of excellence was set very high for this season, and that the team at Ntropic was able to push the creative even further than before. He notes enthusiastically, Everyone at Ntropic including MB, Andrew, Marshall, they are incredibly collaborative and creative. They continuously over-deliver. I sat in awe this season seeing what they were able to create on such a short timeline, and was literally stunned on several occasions when they really went beyond anything imaginable. I trust their taste and their instincts so much, that I just found myself silently grinning approval." McClellan notes that the visual effects techniques the Ntropic team relied on were incredibly diverse from the creation of a silent movie themed piece to visual effects-intensive alternate realities, to even a traditional matte painting. Again, and again, he notes the Ntropic team led by MB Emigh went above and beyond in terms of creative collaboration, artistry, and sheer management of such an enormous project with multiple levels of approvals on a very tight timetable.
School Daze
案例简介：NTROPIC 队再次与野梅 2012 届 “美国偶像联盟” 综合福特运动 洛杉矶，纽约，旧金山 (2012年5月25日) 随着本周美国偶像 2012 季的结束, 全世界的电视观众最后一次有机会看到制作公司 Wild Plum 和 Ntropic 的视觉效果艺术家之间非凡合作的结果。这是 Ntropic 的视觉效果团队连续第四年与总部位于加州威尼斯的野梅公司合作，为福特 via team Detroit 举办了一场高度整合和互动的活动。快节奏的福特音乐视频活动推出了一个新的音乐视频，为期 12 周，包括福特逃脱，焦点 EV 和 cast 美国偶像的演员。在创意总监安德鲁 · 辛纳格拉的帮助下，Ntropic 视觉特效团队由高级火焰艺术家 MB Emigh 领导。 要查看福特的 美国偶像综合运动，请访问: https://www.interdubs.com/r/ntropic/?al=Iolesj&an=xLOiHQ 对于 Ntropic 高级首席火焰艺术家 MB Emigh 来说，由于日程安排的节奏，美国偶像项目极具挑战性。该团队在周日拍摄，周一编辑，所有视觉效果都在周二和周三制作，周三晚些时候交付，周四播出。Emigh 解释道: “无论是晴雨，还是概念，我们都在周日拍摄，我们和偶像相处的时间非常有限，因为他们是按分钟安排的。”。此外，他们中的许多对拍摄来说是新的，所以你正在和非常年轻的，有时没有经验的人才一起工作。 Emigh 指出，不仅生产和后期进度快如闪电。此外，由于合作现在标志着 Ntropic 的第四年，在概念和期望方面提高了标准。她说，现在，很明显有多少人看到了这些景点，以及它们在影响方面有多重要。这是一个相当大的挑战。然后，你问自己，'我们是怎么做到的？ 最后，作为一个团队，我们感到自豪，因为我们能够成功，也提高了创造力。 底特律团队品牌内容 ECD 执行副总裁埃里克 · 麦克莱伦同意，本赛季的卓越标准非常高, ntropic 的团队能够比以前进一步推动创意。他热情地指出，虽然 Ntropic 的每个人都包括 MB 、 Andrew 、 Marshall，但他们有着难以置信的合作精神和创造力。他们不断过度交付。这个赛季，我敬畏地坐着，看着他们在如此短的时间内创造了什么，当他们真的超越了任何想象的时候，我真的被震惊了几次。我非常信任他们的品味和本能，以至于我发现自己默默地咧嘴称赞。" 麦克莱伦指出，Ntropic 团队所依赖的视觉效果技术非常多样化，从无声电影主题作品的创作到视觉效果密集的替代现实，甚至是传统的哑光绘画。他一次又一次地注意到，MB Emigh 领导的 Ntropic 团队在创造性合作、艺术性、以及对如此庞大的项目的纯粹管理，在一个非常紧迫的时间表上有多个级别的批准。
School Daze
案例简介：NTROPIC TEAMS AGAIN WITH WILD PLUM FOR INTEGRATED FORD CAMPAIGN ON 2012 AMERICAN IDOL LA, NY, SF (May 25, 2012) As the 2012 season wrapped up this week for American Idol, television viewers worldwide had their last chance to see the results of an extraordinary collaboration between production company Wild Plum and the visual effects artists at Ntropic. This was the fourth year in a row that the visual effects team at Ntropic partnered with Venice, CA-based Wild Plum on a highly integrated and interactive campaign for Ford via Team Detroit. The fast-paced Ford Music Video campaign debuted one new music video a week for 12 weeks, featuring the Ford Escape, Focus EV and the cast of American Idol. Directed by P.R. Brown and Ethan Lader of Wild Plum, the Ntropic visual effects team was spearheaded by Senior Lead Flame Artist MB Emigh with the help of Creative Director Andrew Sinagra. To view the American Idol integrated campaign for Ford, go to: https://www.interdubs.com/r/ntropic/?al=Iolesj&an=xLOiHQ For Ntropic Senior Lead Flame Artist MB Emigh, the American Idol project is exceptionally challenging due to the pace of the schedule. The team shoots on Sunday, they edit on Monday, all visual effects are created on Tuesday and Wednesday, with delivery late Wednesday night for airing Thursday. Come rain or shine, or concept, we shoot on Sunday, and we have very limited time with the Idols because they are scheduled by the minute, explains Emigh. Additionally, many of them are new to shooting, so you are working with very young and sometimes inexperienced talents. Emigh notes that not only is the production and post schedule lightning fast. Additionally, as the collaboration has now marked its fourth year for Ntropic, the bar has been raised in terms of concepts and expectations. Now, its clear how many people are seeing these spots and how important they are in terms of impact, she says. Its quite a challenge. Afterwards, you ask yourself, How did we do that? In the end, we feel proud as a team that we were able to pull it off, and up the level of the creativity as well. Eric McClellan, EVP, ECD of Branded Content at Team Detroit agrees that the bar of excellence was set very high for this season, and that the team at Ntropic was able to push the creative even further than before. He notes enthusiastically, Everyone at Ntropic including MB, Andrew, Marshall, they are incredibly collaborative and creative. They continuously over-deliver. I sat in awe this season seeing what they were able to create on such a short timeline, and was literally stunned on several occasions when they really went beyond anything imaginable. I trust their taste and their instincts so much, that I just found myself silently grinning approval." McClellan notes that the visual effects techniques the Ntropic team relied on were incredibly diverse from the creation of a silent movie themed piece to visual effects-intensive alternate realities, to even a traditional matte painting. Again, and again, he notes the Ntropic team led by MB Emigh went above and beyond in terms of creative collaboration, artistry, and sheer management of such an enormous project with multiple levels of approvals on a very tight timetable.
School 发呆
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