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希望的硬币
案例简介：在欧洲，每两分钟就有一个孩子失踪。虽然绑架经常成为头条新闻，但媒体的注意力随着时间的推移而减弱。《儿童焦点》通过其希望硬币运动唤起了人们对有意错过儿童节的意识。这 100万枚硬币的发行量是一个 20 多年前失踪的男孩的脸。该网站跟踪这些硬币在欧洲和世界各地的传播，因为公民和名人在互动地图上发布了 # CoinsOfHope 的照片。在所有引起关注的情况下，失踪儿童曼苏尔 · 萨菲与家人团聚。
希望的硬币
案例简介：Every two minutes a child goes missing in Europe. While abductions often make headlines, media attention wanes over time. Child Focus drums up awareness for Intentional Missing Children's Day with its Coins of Hope campaign. The 1 million coins brought into circulation featured the face of a boy who went missing over 20 years ago. The website tracks the coins spreading throughout Europe and the world as citizens and celebrities posted photos with #CoinsOfHope on an interactive map. With all the generated attention, Mansour Safi, a missing child, was reunited with his family.
Coins of Hope
案例简介：在欧洲，每两分钟就有一个孩子失踪。虽然绑架经常成为头条新闻，但媒体的注意力随着时间的推移而减弱。《儿童焦点》通过其希望硬币运动唤起了人们对有意错过儿童节的意识。这 100万枚硬币的发行量是一个 20 多年前失踪的男孩的脸。该网站跟踪这些硬币在欧洲和世界各地的传播，因为公民和名人在互动地图上发布了 # CoinsOfHope 的照片。在所有引起关注的情况下，失踪儿童曼苏尔 · 萨菲与家人团聚。
Coins of Hope
案例简介：Every two minutes a child goes missing in Europe. While abductions often make headlines, media attention wanes over time. Child Focus drums up awareness for Intentional Missing Children's Day with its Coins of Hope campaign. The 1 million coins brought into circulation featured the face of a boy who went missing over 20 years ago. The website tracks the coins spreading throughout Europe and the world as citizens and celebrities posted photos with #CoinsOfHope on an interactive map. With all the generated attention, Mansour Safi, a missing child, was reunited with his family.
希望的硬币
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Coins of Hope
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基本信息
- 广告战役： #Coins of Hope#
- 广告品牌： Child Focus
- 发布日期： 2017-03-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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