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锐步将去
案例简介：像斯德哥尔摩这样的欧洲主要城市正受到电动滑板车的入侵。它们变得非常受欢迎，但也在引发争论，目前是新闻中的热门话题。有些人讨厌踏板车，但有些人喜欢它们。滑板车的主要论点很难反驳。它们不仅是汽车的快速和廉价替代品，而且是电动的 (可持续的)，有助于减少道路拥堵。然而，瑞典的新研究表明，100 次旅行中只有 2 次真正取代汽车。在几乎所有其他情况下，踏板车取代了人们的行走。因此，即使它更快，也不是更便宜或更可持续。更重要的是，它有助于更多的人移动，甚至更少，这反过来又会影响人们的健康。世卫组织的最新统计数据显示，越来越少的人得到足够的锻炼。锐步 -- 一个相信移动的力量 (运动可以改变生活) 的品牌 -- 现在推出锐步 To Go，一种电子滑板车的替代品,也是有史以来第一个可出租运动鞋服务。当你能用脚的时候，为什么要骑？锐步-to-go，没有任何借口.Reebok-To-Go 的工作方式与租赁踏板车相似。这双鞋配有二维码，你只需用手机扫描一下。一旦你输入了你的细节，这只是一个把它们放在上面然后离开的例子。鞋底也有一个 GPS 标签，所以每对都可以在地图上跟踪。Reebok-To-Go 提醒你每天锻炼的重要性。如果我们能让更多的人通过这个倡议重新发现他们的脚，那将是朝着正确方向迈出的一步，很多步。
锐步将去
案例简介：Major European cities like Stockholm are being invaded by electrical scooters. They have become immensely popular but are also creating debate and are currently a hot topic in the news. Some hate the scooters, but others love them. The main arguments for the scooters have been hard to argue against. Not only are they a fast and cheap alternative to cars, they are electric (sustainable) and contributes to less congestion on the roads. However fresh research in Sweden show that only 2 in 100 journeys actually replace cars. In almost all other cases the scooter replaces people walking. So, even though its still faster, is not cheaper or more sustainable. And, more importantly it contributes more people moving even less which in turn affects people’s health. And fresh statistics from the WHO shows that less and less people get enough exercise. Reebok – a brand that believes in the power of moving (that sports can change lives) – is now launching Reebok To Go, an alternative to the e-scooters, and the first rentable sneaker service ever. Why ride when you can use your feet? With Reebok-to-go there is no excuse. Reebok-To-Go works in a similar way to rental scooters. The shoes are equipped with a QR-Code you simply scan with your phone. Once you have entered your details, it’s just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map. Reebok-To-Go is a reminder of the importance to get your daily exercise. If we can get more people to rediscover their feet through this initiative, that would be a step, well many steps, in the right direction.
Reebok To Go
案例简介：像斯德哥尔摩这样的欧洲主要城市正受到电动滑板车的入侵。它们变得非常受欢迎，但也在引发争论，目前是新闻中的热门话题。有些人讨厌踏板车，但有些人喜欢它们。滑板车的主要论点很难反驳。它们不仅是汽车的快速和廉价替代品，而且是电动的 (可持续的)，有助于减少道路拥堵。然而，瑞典的新研究表明，100 次旅行中只有 2 次真正取代汽车。在几乎所有其他情况下，踏板车取代了人们的行走。因此，即使它更快，也不是更便宜或更可持续。更重要的是，它有助于更多的人移动，甚至更少，这反过来又会影响人们的健康。世卫组织的最新统计数据显示，越来越少的人得到足够的锻炼。锐步 -- 一个相信移动的力量 (运动可以改变生活) 的品牌 -- 现在推出锐步 To Go，一种电子滑板车的替代品,也是有史以来第一个可出租运动鞋服务。当你能用脚的时候，为什么要骑？锐步-to-go，没有任何借口.Reebok-To-Go 的工作方式与租赁踏板车相似。这双鞋配有二维码，你只需用手机扫描一下。一旦你输入了你的细节，这只是一个把它们放在上面然后离开的例子。鞋底也有一个 GPS 标签，所以每对都可以在地图上跟踪。Reebok-To-Go 提醒你每天锻炼的重要性。如果我们能让更多的人通过这个倡议重新发现他们的脚，那将是朝着正确方向迈出的一步，很多步。
Reebok To Go
案例简介：Major European cities like Stockholm are being invaded by electrical scooters. They have become immensely popular but are also creating debate and are currently a hot topic in the news. Some hate the scooters, but others love them. The main arguments for the scooters have been hard to argue against. Not only are they a fast and cheap alternative to cars, they are electric (sustainable) and contributes to less congestion on the roads. However fresh research in Sweden show that only 2 in 100 journeys actually replace cars. In almost all other cases the scooter replaces people walking. So, even though its still faster, is not cheaper or more sustainable. And, more importantly it contributes more people moving even less which in turn affects people’s health. And fresh statistics from the WHO shows that less and less people get enough exercise. Reebok – a brand that believes in the power of moving (that sports can change lives) – is now launching Reebok To Go, an alternative to the e-scooters, and the first rentable sneaker service ever. Why ride when you can use your feet? With Reebok-to-go there is no excuse. Reebok-To-Go works in a similar way to rental scooters. The shoes are equipped with a QR-Code you simply scan with your phone. Once you have entered your details, it’s just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map. Reebok-To-Go is a reminder of the importance to get your daily exercise. If we can get more people to rediscover their feet through this initiative, that would be a step, well many steps, in the right direction.
锐步将去
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