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案例简介：Credits
It's the Land Cruiser in You
案例简介：
It's the Land Cruiser in You
案例简介：Credits
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It's the Land Cruiser in You
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基本信息
- 广告品牌： Al-Futtaim Motors - Toyota
- 发布日期： 2024-11
- 行业领域： 出行工具 , 汽车/工具
- 媒体类别： 海报/平面 , 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
The campaign was inspired by a simple observation: many cars in the UAE are often parked in unconventional ways. While some might see it as a bad habit, Al-Futtaim Toyota recognized it as a sign of something deeper. These cars belong to drivers with an untapped adventurous spirit—Land Cruiser enthusiasts at heart, stuck in vehicles not built for off-roading. This was a subconscious call for the thrill of adventure, and so, Al-Futtaim Toyota decided to answer their call. To bring this idea to life, these cars, adventurously parked, were captured in real-time. By showcasing the potential Toyota enthusiasts, the campaign invites these drivers to trade in their current cars for a vehicle that better matches their adventurous spirit—a certified pre-owned Toyota Land Cruiser.
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