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户外必需品
案例简介：问题: 你怎么能在没有广告空间的零售店做广告，因为那里有成千上万的竞争产品？解决方案: 将岩石、树枝和树叶包装成零售产品，并放在可用的商店空间 -- 产品架和货架!这些物品向顾客表明，除非你购买北面装备，否则你必须依靠这些装备才能在户外生存。结果: 顾客立即被商品吸引。(有些人甚至想买？!) 更好的是，购买北面产品增加了 38%。对于建立在树枝、树叶和石头上的运动来说并不坏。
户外必需品
案例简介：Problem: How can you advertise in retail stores that have no advertising space because of housing thousands of competitive products? Solution: Package rocks, twigs and leaves as retail products and place them in the store space available - the product racks and shelves! These items showed customers that unless you buy the The North Face gear, you'll have to depend on these to survive outdoors. Results: Customers were instantly drawn to the merchandise. (Some even wanted to buy them?!) Better still, purchase of the The North Face products increased by 38%. Not bad for a campaign built on twigs, leaves and stones.
Outdoor Essentials
案例简介：问题: 你怎么能在没有广告空间的零售店做广告，因为那里有成千上万的竞争产品？解决方案: 将岩石、树枝和树叶包装成零售产品，并放在可用的商店空间 -- 产品架和货架!这些物品向顾客表明，除非你购买北面装备，否则你必须依靠这些装备才能在户外生存。结果: 顾客立即被商品吸引。(有些人甚至想买？!) 更好的是，购买北面产品增加了 38%。对于建立在树枝、树叶和石头上的运动来说并不坏。
Outdoor Essentials
案例简介：Problem: How can you advertise in retail stores that have no advertising space because of housing thousands of competitive products? Solution: Package rocks, twigs and leaves as retail products and place them in the store space available - the product racks and shelves! These items showed customers that unless you buy the The North Face gear, you'll have to depend on these to survive outdoors. Results: Customers were instantly drawn to the merchandise. (Some even wanted to buy them?!) Better still, purchase of the The North Face products increased by 38%. Not bad for a campaign built on twigs, leaves and stones.
户外必需品
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Outdoor Essentials
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