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奥 · 博蒂卡里奥
案例简介：奥博蒂卡里奥的圣诞广告加强了对种族平等的承诺 由AlmapBBDO创建的运动，反思代表和种族主义斗争 SP，2020年12月-现在是1980年代。而且，就像每个孩子一样，奥博蒂卡里奥的新视频的主人公-11月20日，黑人意识日-喜欢圣诞节。目光敏锐，男孩拍摄了各种主题图像，包括在他自己家里的图像，并注意到它们都指向对圣诞老人的类似描绘。“这么多圣诞老人，没有人看起来像我？” 男孩反映。快进到2020年，这个故事讲述了他曾经希望和相信的事情已经改变了一切。他现在不仅是这个故事的主角，也是所有民族之间爱的庆祝: 他是一个黑人圣诞老人。 这是这段视频背后的故事，其中包括巴西化妆品和香水品牌O Botic á rio今年圣诞节的一系列举措。但这还不是全部。AlmapBBDO的全面创建活动重申了奥博蒂卡里奥在他们的沟通和在美容市场中的作用对种族平等的承诺。广告也让人们思考相信我们自己的梦想的重要性。 “我们有一个强大的多样性战略，我们将继续在此基础上，充分意识到未来的挑战。作为巴西最受欢迎的美容品牌，我们看到我们的角色是在人群中促进和欣赏多元化 ”，O Botc á rio的负责人Alexandre Bouza表示。 “多年来，O Botc á rio是一个直接对待种族平等的品牌，包括他们的广告和作品的多样性。这一次没有什么不同。与该公司的多项举措和承诺同步，我们瞄准了一个鼓舞人心的故事，与季节要求的情感。AlmapBBDO的执行创意总监Pernil说: “我们讲述的是年轻的黑人孩子的故事，他们只是想让自己感受到圣诞老人的形象 -- 这个数字最近 (幸运的是) 在公共空间、圣诞特辑和内容活动中更加多样化。”
奥 · 博蒂卡里奥
案例简介：O Boticário's Christmas ad strengthens commitment to racial equity Campaign, created by AlmapBBDO, reflects on representation and fight on racism SP, December 2020 – It's the 1980's. And, like every child, the protagonist of O Boticário's new video coming out tomorrow - November 20, Black Awareness Day - loves Christmas. Keen-eyed, the boy takes in a variety of thematic images, including those in his own home, and notices that they all point to a similar depiction of Santa Claus. "So many Santas out there and no one looks like me?" reflects the boy. Fast-forwarding to 2020, the story tells that the things he ever wished for and believed in have made all the difference. He is now the protagonist not only of this story but also of the celebration of love among all peoples: he is a Black Santa Claus. This is the story behind the video featuring in a host of initiatives of Brazilian cosmetics and perfume brand O Boticário to celebrate Christmas this year. But that's not all. The full campaign creation by AlmapBBDO reaffirms O Boticário's commitment to racial equity in their communication and role in the beauty market. The commercial also gets people to think about the importance of believing in our own dreams. “We have a robust diversity strategy and we'll keep building on it, well aware of the challenges ahead. As Brazil's most beloved beauty brand, we see that our role is to promote and appreciate plurality among people", says Alexandre Bouza, head of O Boticário. “For years O Boticário is a brand with a direct approach to racial equality, including diversity in their commercials and productions. This time has been no different. In sync with a number of initiatives and commitments of the company, we aimed at an inspiring story with the emotion the season demands. We're telling the story of young black child who just wanted to feel represented in the figure of Santa Claus - a figure that has lately (and fortunately) been more diverse in public spaces, Christmas specials, and content actions," says Pernil, executive creative director at AlmapBBDO.
O Boticário
案例简介：奥博蒂卡里奥的圣诞广告加强了对种族平等的承诺 由AlmapBBDO创建的运动，反思代表和种族主义斗争 SP，2020年12月-现在是1980年代。而且，就像每个孩子一样，奥博蒂卡里奥的新视频的主人公-11月20日，黑人意识日-喜欢圣诞节。目光敏锐，男孩拍摄了各种主题图像，包括在他自己家里的图像，并注意到它们都指向对圣诞老人的类似描绘。“这么多圣诞老人，没有人看起来像我？” 男孩反映。快进到2020年，这个故事讲述了他曾经希望和相信的事情已经改变了一切。他现在不仅是这个故事的主角，也是所有民族之间爱的庆祝: 他是一个黑人圣诞老人。 这是这段视频背后的故事，其中包括巴西化妆品和香水品牌O Botic á rio今年圣诞节的一系列举措。但这还不是全部。AlmapBBDO的全面创建活动重申了奥博蒂卡里奥在他们的沟通和在美容市场中的作用对种族平等的承诺。广告也让人们思考相信我们自己的梦想的重要性。 “我们有一个强大的多样性战略，我们将继续在此基础上，充分意识到未来的挑战。作为巴西最受欢迎的美容品牌，我们看到我们的角色是在人群中促进和欣赏多元化 ”，O Botc á rio的负责人Alexandre Bouza表示。 “多年来，O Botc á rio是一个直接对待种族平等的品牌，包括他们的广告和作品的多样性。这一次没有什么不同。与该公司的多项举措和承诺同步，我们瞄准了一个鼓舞人心的故事，与季节要求的情感。AlmapBBDO的执行创意总监Pernil说: “我们讲述的是年轻的黑人孩子的故事，他们只是想让自己感受到圣诞老人的形象 -- 这个数字最近 (幸运的是) 在公共空间、圣诞特辑和内容活动中更加多样化。”
O Boticário
案例简介：O Boticário's Christmas ad strengthens commitment to racial equity Campaign, created by AlmapBBDO, reflects on representation and fight on racism SP, December 2020 – It's the 1980's. And, like every child, the protagonist of O Boticário's new video coming out tomorrow - November 20, Black Awareness Day - loves Christmas. Keen-eyed, the boy takes in a variety of thematic images, including those in his own home, and notices that they all point to a similar depiction of Santa Claus. "So many Santas out there and no one looks like me?" reflects the boy. Fast-forwarding to 2020, the story tells that the things he ever wished for and believed in have made all the difference. He is now the protagonist not only of this story but also of the celebration of love among all peoples: he is a Black Santa Claus. This is the story behind the video featuring in a host of initiatives of Brazilian cosmetics and perfume brand O Boticário to celebrate Christmas this year. But that's not all. The full campaign creation by AlmapBBDO reaffirms O Boticário's commitment to racial equity in their communication and role in the beauty market. The commercial also gets people to think about the importance of believing in our own dreams. “We have a robust diversity strategy and we'll keep building on it, well aware of the challenges ahead. As Brazil's most beloved beauty brand, we see that our role is to promote and appreciate plurality among people", says Alexandre Bouza, head of O Boticário. “For years O Boticário is a brand with a direct approach to racial equality, including diversity in their commercials and productions. This time has been no different. In sync with a number of initiatives and commitments of the company, we aimed at an inspiring story with the emotion the season demands. We're telling the story of young black child who just wanted to feel represented in the figure of Santa Claus - a figure that has lately (and fortunately) been more diverse in public spaces, Christmas specials, and content actions," says Pernil, executive creative director at AlmapBBDO.
奥 · 博蒂卡里奥
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