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BrandBowl2010
案例简介:查看网站: http://brandbowl2010.com 该网站将使用推特对今年超级碗电视广告的受欢迎程度进行评级。它叫做 brandbowl2010。该网站被编程来捕捉所有关于超级碗商业广告的推特聊天,并为正面和负面评论以及传达关键描述性术语 (“awesome,” cringeworthy, “等等) 人们用来描述在超级碗上做广告的品牌。这是一个大规模的实时消费者意见调查和在线社区一体化。正如你将看到的,由于游戏前的嗡嗡声,对家庭品牌 (蒂姆 · 泰博) 的关注现在在网站上的趋势很高。
BrandBowl2010
案例简介:Check out the site: http://brandbowl2010.com Web site that will rate the popularity of this year's Super Bowl TV commercials using Twitter. It's called BrandBowl2010. The site is programmed to capture all Twitter chatter about the Super Bowl commercials and generate scores for positive and negative comments and "word-clouds" that convey key descriptive terms ("awesome," cringeworthy," etc) that people are using to describe the brands that are advertising on the Super Bowl. It's a large-scale, real time consumer opinion poll and online community all in one. As you'll see, the Focus on Family brand (Tim Tebow) is trending high on the site right now due to pre-game buzz.
BrandBowl2010
案例简介:查看网站: http://brandbowl2010.com 该网站将使用推特对今年超级碗电视广告的受欢迎程度进行评级。它叫做 brandbowl2010。该网站被编程来捕捉所有关于超级碗商业广告的推特聊天,并为正面和负面评论以及传达关键描述性术语 (“awesome,” cringeworthy, “等等) 人们用来描述在超级碗上做广告的品牌。这是一个大规模的实时消费者意见调查和在线社区一体化。正如你将看到的,由于游戏前的嗡嗡声,对家庭品牌 (蒂姆 · 泰博) 的关注现在在网站上的趋势很高。
BrandBowl2010
案例简介:Check out the site: http://brandbowl2010.com Web site that will rate the popularity of this year's Super Bowl TV commercials using Twitter. It's called BrandBowl2010. The site is programmed to capture all Twitter chatter about the Super Bowl commercials and generate scores for positive and negative comments and "word-clouds" that convey key descriptive terms ("awesome," cringeworthy," etc) that people are using to describe the brands that are advertising on the Super Bowl. It's a large-scale, real time consumer opinion poll and online community all in one. As you'll see, the Focus on Family brand (Tim Tebow) is trending high on the site right now due to pre-game buzz.
BrandBowl2010
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BrandBowl2010
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基本信息
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创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
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项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
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创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点,抢占行业趋势红利
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