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缓冲轮
案例简介：你经历过缓冲愤怒吗？数据显示，超过 50% 的人每天都会经历这种情况。这是一种无法控制的愤怒状态，由在线内容或流媒体视频的中断引起。我们都知道盯着这个缓冲轮是什么感觉，不是吗？为了推广比利时最快的互联网，从该国最大的电信挑战者 VOO，我们决定劫持这个愤怒和沮丧的象征。为此，我们开始与比利时新闻网站和流媒体服务合作，并通过添加新的代码行和附加代码来调整其加载屏幕的代码消息: “使用 VOO 加载速度加快 4 倍”。此消息在 1.5 秒后出现在实际缓冲轮上。因为数据显示 VOO 客户端不必等待超过 1.5 秒。因此，我们第一次确保每次非 VOO 客户遇到问题时，他们也会遇到解决方案。这让我们能够在 70% 的目标受众对竞争对手的互联网速度感到沮丧的特定时刻接触到他们。是的，通过一些代码和一些媒体合作，我们成功地将实际的缓冲轮变成了一种新的广告媒体。
缓冲轮
案例简介：Have you ever experienced Buffer rage? Data shows that over 50% of people experience it every day. It’s a state of uncontrollable anger induced by the interruption of online content or streaming video.We all know how it feels to stare at this buffering wheel, don’t we? To promote Belgium’s fastest internet, from the country’s biggest Telecom challenger VOO, We decided to hijack this symbol of rage and frustration. To do so we started a collaboration with Belgian news sites and streaming services andadapted the code of their loading screen by adding a new line of code with an additional message:‘Load up to 4 times faster with VOO.’ This message appeared on actual buffering wheels after 1.5 seconds.Because data shows that VOO clients never have to wait more than 1.5 seconds. So, for the first time ever, we made sure that every time non-VOO clients were confronted with the problem, they were also confronted with the solution. Which allowed us to reach 70% of our target audience at their specific moments they were getting frustrated about our competitor’s internet speed. Yes indeed, with a bit of code and some media collaborations, we managed to turn the actual buffering wheel into a new advertising medium.
Buffering Wheel
案例简介：你经历过缓冲愤怒吗？数据显示，超过 50% 的人每天都会经历这种情况。这是一种无法控制的愤怒状态，由在线内容或流媒体视频的中断引起。我们都知道盯着这个缓冲轮是什么感觉，不是吗？为了推广比利时最快的互联网，从该国最大的电信挑战者 VOO，我们决定劫持这个愤怒和沮丧的象征。为此，我们开始与比利时新闻网站和流媒体服务合作，并通过添加新的代码行和附加代码来调整其加载屏幕的代码消息: “使用 VOO 加载速度加快 4 倍”。此消息在 1.5 秒后出现在实际缓冲轮上。因为数据显示 VOO 客户端不必等待超过 1.5 秒。因此，我们第一次确保每次非 VOO 客户遇到问题时，他们也会遇到解决方案。这让我们能够在 70% 的目标受众对竞争对手的互联网速度感到沮丧的特定时刻接触到他们。是的，通过一些代码和一些媒体合作，我们成功地将实际的缓冲轮变成了一种新的广告媒体。
Buffering Wheel
案例简介：Have you ever experienced Buffer rage? Data shows that over 50% of people experience it every day. It’s a state of uncontrollable anger induced by the interruption of online content or streaming video.We all know how it feels to stare at this buffering wheel, don’t we? To promote Belgium’s fastest internet, from the country’s biggest Telecom challenger VOO, We decided to hijack this symbol of rage and frustration. To do so we started a collaboration with Belgian news sites and streaming services andadapted the code of their loading screen by adding a new line of code with an additional message:‘Load up to 4 times faster with VOO.’ This message appeared on actual buffering wheels after 1.5 seconds.Because data shows that VOO clients never have to wait more than 1.5 seconds. So, for the first time ever, we made sure that every time non-VOO clients were confronted with the problem, they were also confronted with the solution. Which allowed us to reach 70% of our target audience at their specific moments they were getting frustrated about our competitor’s internet speed. Yes indeed, with a bit of code and some media collaborations, we managed to turn the actual buffering wheel into a new advertising medium.
缓冲轮
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Buffering Wheel
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基本信息
- 广告战役： #Buffering Wheel#
- 广告品牌： Voo
- 发布日期： 2018-10-01
- 行业领域： 商务服务 , 金融/证券 , 互联网消费服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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