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灯环境
案例简介：Espetada Rustica 是 Nando's 的美味多肉无骨烤鸡。作为 2009 区域日历的一部分, 这是 Nando's Oman 的一个主要关注领域，有很多餐馆内的海报来自南非，以适应当地市场。由于大部分都是内部沟通，该机构使用了一种令人愉快的户外环境方法来传达这道菜的感官 “大尺寸感觉”，并在交通中驾驶。它只是在一根灯柱上创造了一个炙手可热的 Espetada Rustica 烧烤效果，灯柱离古伦的 Nando's outlet 很近, 阿曼-通过在灯杆周围加入大块 “肉”，将灯杆替换为天然烤串。
灯环境
案例简介：The Espetada Rustica is a delicious meaty grilled boneless chicken from Nando’s. As part of the regional calendar for 2009, it was a major area of focus for Nando’s Oman with a lot of in-restaurant posters that came in from South Africa for adaptations in the local market. Since much of this was mostly inward communication, the agency used a delightful outdoor ambient approach to communicate the sensory ‘big sized feel’ of this exciting dish and drive in traffic. It simply created a sizzling Espetada Rustica BBQ effect on a lamp post that was exactly in close proximity to the Nando’s outlet in Qurum, Oman- substituting the lamp pole as a natural skewer by adding large chunks of ‘meat’ around it.
Lamp Ambient
案例简介：Espetada Rustica 是 Nando's 的美味多肉无骨烤鸡。作为 2009 区域日历的一部分, 这是 Nando's Oman 的一个主要关注领域，有很多餐馆内的海报来自南非，以适应当地市场。由于大部分都是内部沟通，该机构使用了一种令人愉快的户外环境方法来传达这道菜的感官 “大尺寸感觉”，并在交通中驾驶。它只是在一根灯柱上创造了一个炙手可热的 Espetada Rustica 烧烤效果，灯柱离古伦的 Nando's outlet 很近, 阿曼-通过在灯杆周围加入大块 “肉”，将灯杆替换为天然烤串。
Lamp Ambient
案例简介：The Espetada Rustica is a delicious meaty grilled boneless chicken from Nando’s. As part of the regional calendar for 2009, it was a major area of focus for Nando’s Oman with a lot of in-restaurant posters that came in from South Africa for adaptations in the local market. Since much of this was mostly inward communication, the agency used a delightful outdoor ambient approach to communicate the sensory ‘big sized feel’ of this exciting dish and drive in traffic. It simply created a sizzling Espetada Rustica BBQ effect on a lamp post that was exactly in close proximity to the Nando’s outlet in Qurum, Oman- substituting the lamp pole as a natural skewer by adding large chunks of ‘meat’ around it.
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