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AUTODANCE
案例简介：简要解释 Just Dance 是一款有趣的舞蹈游戏系列，任何人都可以拿起它玩。但到目前为止，观众一直由十几岁的女孩主导。在欧洲和澳大利亚推出 Just Dance 3，我们的简报是将观众扩大到那些通常不会玩舞蹈游戏的人。我们的答案是 Autodance，让任何人跳舞的应用程序。只需记录你的朋友移动，应用程序就可以将他们的动作与视频游戏中的舞蹈曲目同步。像魔术一样，你的朋友会在一个品牌的音乐视频中摇晃他们的东西，可以在网上分享。Autodance 不仅仅是一个有趣的应用程序。这是一个有趣的工具，让人们为我们制作和分享我们的广告。每个用户生成的视频都作为 Just Dance 3 的广告，并以我们的标语 “任何人都可以跳舞” 以及游戏的结束卡为特色。没有媒体支出，Autodance 向数百万新的多样化观众展示了舞蹈。在圣诞节 2011，Just Dance 3 成为欧洲最畅销的视频游戏。自 2011年10月 Autodance 发布以来的结果: 应用下载: 420万个用户生成的视频: 1900万个视频浏览量 (在电话中): 5600万个视频总份额 (Facebook 和 Youtube): 160万个 Facebook 喜欢: 250万 Facebook 评论: 160万向 YouTube 频道提交视频: 450,000 (110,000 公开)应用商店: 15 个国家排名第一的音乐应用程序 10 个国家排名前十 (总体) 应用程序应用商店评论: 2647 平均分: 4/5。
AUTODANCE
案例简介：Brief Explanation Just Dance is the fun dance game series that anyone can pick up and play. But until now, the audience has been dominated by teenage girls. For the launch of Just Dance 3, in Europe and Australia, our brief was to expand the audience to those who wouldn’t usually play dance games. Our answer was Autodance, the app that makes anyone dance. Simply record your friends moving and the app syncs their movements to a choice of dance tracks from the video game. Like magic, your friends will be shaking their stuff in a branded music video, which can be shared online. Autodance is more than a fun app. It’s a fun tool to get people to make and share our ads for us. Each user-generated video acts as an advert for Just Dance 3, and features our tagline “Anyone can Just Dance”, along with an end card for the game. With no media spend, Autodance exposed Just Dance 3 to a new, diverse audience of millions. And over Christmas 2011, Just Dance 3 became the best-selling video game in Europe. Results since the release of Autodance, Oct 2011: App downloads: 4.2 Million User-generated videos: 19 Million Video views (in phone): 56 Million Total video shares (Facebook and Youtube): 1.6 Million Facebook likes: 2.5 Million Facebook comments: 1.6 Million Submitted videos to YouTube Channel: 450,000 (110,000 made public) App Store: No 1 Music app in 15 countries Top ten (overall) app in 10 countries App store reviews: 2647 Average score: 4/5.
AUTODANCE
案例简介：简要解释 Just Dance 是一款有趣的舞蹈游戏系列，任何人都可以拿起它玩。但到目前为止，观众一直由十几岁的女孩主导。在欧洲和澳大利亚推出 Just Dance 3，我们的简报是将观众扩大到那些通常不会玩舞蹈游戏的人。我们的答案是 Autodance，让任何人跳舞的应用程序。只需记录你的朋友移动，应用程序就可以将他们的动作与视频游戏中的舞蹈曲目同步。像魔术一样，你的朋友会在一个品牌的音乐视频中摇晃他们的东西，可以在网上分享。Autodance 不仅仅是一个有趣的应用程序。这是一个有趣的工具，让人们为我们制作和分享我们的广告。每个用户生成的视频都作为 Just Dance 3 的广告，并以我们的标语 “任何人都可以跳舞” 以及游戏的结束卡为特色。没有媒体支出，Autodance 向数百万新的多样化观众展示了舞蹈。在圣诞节 2011，Just Dance 3 成为欧洲最畅销的视频游戏。自 2011年10月 Autodance 发布以来的结果: 应用下载: 420万个用户生成的视频: 1900万个视频浏览量 (在电话中): 5600万个视频总份额 (Facebook 和 Youtube): 160万个 Facebook 喜欢: 250万 Facebook 评论: 160万向 YouTube 频道提交视频: 450,000 (110,000 公开)应用商店: 15 个国家排名第一的音乐应用程序 10 个国家排名前十 (总体) 应用程序应用商店评论: 2647 平均分: 4/5。
AUTODANCE
案例简介：Brief Explanation Just Dance is the fun dance game series that anyone can pick up and play. But until now, the audience has been dominated by teenage girls. For the launch of Just Dance 3, in Europe and Australia, our brief was to expand the audience to those who wouldn’t usually play dance games. Our answer was Autodance, the app that makes anyone dance. Simply record your friends moving and the app syncs their movements to a choice of dance tracks from the video game. Like magic, your friends will be shaking their stuff in a branded music video, which can be shared online. Autodance is more than a fun app. It’s a fun tool to get people to make and share our ads for us. Each user-generated video acts as an advert for Just Dance 3, and features our tagline “Anyone can Just Dance”, along with an end card for the game. With no media spend, Autodance exposed Just Dance 3 to a new, diverse audience of millions. And over Christmas 2011, Just Dance 3 became the best-selling video game in Europe. Results since the release of Autodance, Oct 2011: App downloads: 4.2 Million User-generated videos: 19 Million Video views (in phone): 56 Million Total video shares (Facebook and Youtube): 1.6 Million Facebook likes: 2.5 Million Facebook comments: 1.6 Million Submitted videos to YouTube Channel: 450,000 (110,000 made public) App Store: No 1 Music app in 15 countries Top ten (overall) app in 10 countries App store reviews: 2647 Average score: 4/5.
AUTODANCE
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AUTODANCE
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