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ToyTalks
案例简介：让我们面对现实吧，让孩子们开心不是儿戏，这在去年被证明是一项特别具有挑战性的任务。询问父母，他们会列出他们必须发明的各种临时娱乐选择。但在所有这些斗争中，我们忘记了那些背负着这一重担的无名英雄。不是父母，甚至不是老师，是玩具被过度使用和滥用。考虑到这一点，Momentum MENA和Yas Island创造了世界上第一个玩具对话-玩具总动员和ted对话之间的古怪，古怪的融合，在那里，疲惫的玩具终于大声疾呼，分享他们被禁闭的创伤，希望能让家人离他们远点，和孩子们一起在亚斯岛享受史诗般的休息。向世界上一些最具标志性的玩具致敬，并在竞争激烈的目的地进行了一些有趣的戳刺，该活动的特色是Fire Tyres先生，浴缸海豚，Marbie和Iron Bro等原始角色，所有这些角色都提供了独特的独白并保持观众的参与和娱乐。就像亚斯岛一样。说到娱乐，该活动还承诺超越社交内容。有玩具维修弹出窗口，家庭可以在其中恢复玩具并赢得Yas的折扣假期; 玩具以旧换新无线电激活; 吸引有影响力的内容; 甚至还有 @ ToyTalkers Instagram手柄，玩具可以分享他们的痛苦。在线竞赛和合作伙伴特技进一步扩大了该活动。由阿拉伯联合酋长国麦肯为亚斯岛主题公园创作的电影广告，类别: 酒店、旅游、娱乐、休闲。
ToyTalks
案例简介：Let’s face it, it’s no child’s play to keep kids entertained, a task that’s proved especially challenging in the last year. Ask the parents and they will list down all kinds of makeshift entertainment alternatives they’ve had to invent. But among all these struggles, we forget about the unsung heroes who have been carrying the lion’s share of this burden. It’s not the parents, not even the teachers, it’s the toys that have been overused and much-abused. With that in mind, Momentum MENA and Yas Island created the world’s first ToyTalks – a quirky, outlandish fusion between Toy Story and TedTalks, where tired toys are finally speaking up and sharing their lockdown traumas in hopes of getting families to leave them alone and have an epic break on Yas Island with the Kids Go Free offer. Paying weird yet wonderful homages to some of the world’s most iconic toys and taking a few playful jabs at competing destinations, the campaign features original characters like Mr. Fire Tyres, Bathtub Dolphin, Marbie, and Iron Bro, all of whom deliver a unique monologue and keep the audiences engaged and entertained. Much like Yas Island itself. Speaking of entertainment, the campaign also promises to go beyond just social content. There are Toy Repair pop-ups where families get to restore their toys and win a discounted vacation to Yas; a Toy Trade-In radio activation; engaging influencer content; and even a @ToyTalkers Instagram handle where the toys share their woes. The campaign is further amplified by online competitions and a partnership stunt. Film advertisement created by McCann, United Arab Emirates for Yas Island Theme Parks, within the categories: Hospitality, Tourism, Recreation, Leisure.
ToyTalks
案例简介：让我们面对现实吧，让孩子们开心不是儿戏，这在去年被证明是一项特别具有挑战性的任务。询问父母，他们会列出他们必须发明的各种临时娱乐选择。但在所有这些斗争中，我们忘记了那些背负着这一重担的无名英雄。不是父母，甚至不是老师，是玩具被过度使用和滥用。考虑到这一点，Momentum MENA和Yas Island创造了世界上第一个玩具对话-玩具总动员和ted对话之间的古怪，古怪的融合，在那里，疲惫的玩具终于大声疾呼，分享他们被禁闭的创伤，希望能让家人离他们远点，和孩子们一起在亚斯岛享受史诗般的休息。向世界上一些最具标志性的玩具致敬，并在竞争激烈的目的地进行了一些有趣的戳刺，该活动的特色是Fire Tyres先生，浴缸海豚，Marbie和Iron Bro等原始角色，所有这些角色都提供了独特的独白并保持观众的参与和娱乐。就像亚斯岛一样。说到娱乐，该活动还承诺超越社交内容。有玩具维修弹出窗口，家庭可以在其中恢复玩具并赢得Yas的折扣假期; 玩具以旧换新无线电激活; 吸引有影响力的内容; 甚至还有 @ ToyTalkers Instagram手柄，玩具可以分享他们的痛苦。在线竞赛和合作伙伴特技进一步扩大了该活动。由阿拉伯联合酋长国麦肯为亚斯岛主题公园创作的电影广告，类别: 酒店、旅游、娱乐、休闲。
ToyTalks
案例简介：Let’s face it, it’s no child’s play to keep kids entertained, a task that’s proved especially challenging in the last year. Ask the parents and they will list down all kinds of makeshift entertainment alternatives they’ve had to invent. But among all these struggles, we forget about the unsung heroes who have been carrying the lion’s share of this burden. It’s not the parents, not even the teachers, it’s the toys that have been overused and much-abused. With that in mind, Momentum MENA and Yas Island created the world’s first ToyTalks – a quirky, outlandish fusion between Toy Story and TedTalks, where tired toys are finally speaking up and sharing their lockdown traumas in hopes of getting families to leave them alone and have an epic break on Yas Island with the Kids Go Free offer. Paying weird yet wonderful homages to some of the world’s most iconic toys and taking a few playful jabs at competing destinations, the campaign features original characters like Mr. Fire Tyres, Bathtub Dolphin, Marbie, and Iron Bro, all of whom deliver a unique monologue and keep the audiences engaged and entertained. Much like Yas Island itself. Speaking of entertainment, the campaign also promises to go beyond just social content. There are Toy Repair pop-ups where families get to restore their toys and win a discounted vacation to Yas; a Toy Trade-In radio activation; engaging influencer content; and even a @ToyTalkers Instagram handle where the toys share their woes. The campaign is further amplified by online competitions and a partnership stunt. Film advertisement created by McCann, United Arab Emirates for Yas Island Theme Parks, within the categories: Hospitality, Tourism, Recreation, Leisure.
ToyTalks
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ToyTalks
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