本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
自由味道甜美
案例简介：Marmalade 是一家领先的汽车保险公司，专门为学习者司机和年轻司机提供一系列短期和年度选择。他们还提供独家新车和保险套餐。我们的任务是开展一项创造性的活动来帮助建立品牌。我们借鉴了驾驶给年轻人第一个真正的自由感的洞察力。在一个繁忙的市场上，通才保险公司推出了越来越多的仿制品，我们必须发起一场运动来帮助品牌脱颖而出,并引起了年轻司机和他们的父母的共鸣，他们经常为他们的后代支付保险费用。果酱先生是一个热情、精灵般的角色，总是在你需要他的时候突然出现，帮助年轻的司机解决他们的保险问题。在爱情岛 2018 决赛期间，Mr Marmalade 运动在电视上发起，也在户外、印刷和数字领域展开。
自由味道甜美
案例简介：Marmalade is a leading car insurance company which specialises in insuring learner drivers and young drivers with a range of short-term and annual options on their own car or a car they borrow. They also offer an exclusive new car and insurance package.We were tasked to deliver a creative campaign to help build the brand. We drew on the insight that driving gives young people their first true sense of freedom.In a busy marketplace with a growing number of imitation products being introduced by generalist insurers, it was essential we created a campaign which would help the brand stand out, and resonate with both young drivers and their parents who often pay for insurance on their offspring’s behalf.With this in mind, Mr Marmalade was born. Mr Marmalade is a warm, genie-like character who always pops up just when you need him, helping young drivers with their insurance worries. The Mr Marmalade campaign launched on TV during the Love Island 2018 final, and is also running across OOH, print and digital.
Freedom Tastes Sweet
案例简介：Marmalade 是一家领先的汽车保险公司，专门为学习者司机和年轻司机提供一系列短期和年度选择。他们还提供独家新车和保险套餐。我们的任务是开展一项创造性的活动来帮助建立品牌。我们借鉴了驾驶给年轻人第一个真正的自由感的洞察力。在一个繁忙的市场上，通才保险公司推出了越来越多的仿制品，我们必须发起一场运动来帮助品牌脱颖而出,并引起了年轻司机和他们的父母的共鸣，他们经常为他们的后代支付保险费用。果酱先生是一个热情、精灵般的角色，总是在你需要他的时候突然出现，帮助年轻的司机解决他们的保险问题。在爱情岛 2018 决赛期间，Mr Marmalade 运动在电视上发起，也在户外、印刷和数字领域展开。
Freedom Tastes Sweet
案例简介：Marmalade is a leading car insurance company which specialises in insuring learner drivers and young drivers with a range of short-term and annual options on their own car or a car they borrow. They also offer an exclusive new car and insurance package.We were tasked to deliver a creative campaign to help build the brand. We drew on the insight that driving gives young people their first true sense of freedom.In a busy marketplace with a growing number of imitation products being introduced by generalist insurers, it was essential we created a campaign which would help the brand stand out, and resonate with both young drivers and their parents who often pay for insurance on their offspring’s behalf.With this in mind, Mr Marmalade was born. Mr Marmalade is a warm, genie-like character who always pops up just when you need him, helping young drivers with their insurance worries. The Mr Marmalade campaign launched on TV during the Love Island 2018 final, and is also running across OOH, print and digital.
自由味道甜美
暂无简介
Freedom Tastes Sweet
暂无简介
基本信息
- 广告战役： #Insurance From Learner To Full License#
- 广告品牌： Marmalade
- 发布日期： 2018-09-01
- 行业领域： 保险 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
