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阿迪达斯运动风格 Y-3
案例简介：概要 简报目标提高 Y-3 品牌的知名度和销售额 -- 将其定位为创新时尚品牌。实现互联网上的第一个 prt-à-Porter 时装秀: 实现行走模型的想法，这是互联网上从未见过的东西, 有必要创建一个视频拍摄概念，并与模特和造型师进行为期一天的视频拍摄。后期制作也是该项目同样具有挑战性的一个方面。网站的高度技术性方面得到了清晰、低调的设计、用户友好的导航和大胆的产品展示的称赞。款式与各自的鞋类和配饰相关联，以利用交叉销售的潜力。品牌背景信息以对阿迪达斯贵宾和山本本人的内幕采访的形式可信地传达。商店查找器和新闻中心提供额外的附加值。
阿迪达斯运动风格 Y-3
案例简介：Synopsis BRIEFING GOAL Raise the profile and increase sales for the Y-3 brand - positioning it as am innovative fashion label. IMPLEMENTATION The first Prêt-à-Porter fashion show on the Internet: implementing the walking model idea, something never before seen on the Internet, necessitated the creation of a video shooting concept and a day-long video shoot with models and stylists. Post-production was a similarly challenging aspect of the project. The highly technical aspect of the website is complimented by the clear, understated design, the user-friendly navigation, and the bold product display. Styles are linked with their respective footwear and accessories to capitalise on cross-selling potential. Brand background information is conveyed credibly in the form of insider interviews with Adidas VIPs and Yamamoto himself. The store finder and press centre offer additional added value.
adidas Sport Style Y-3
案例简介：概要 简报目标提高 Y-3 品牌的知名度和销售额 -- 将其定位为创新时尚品牌。实现互联网上的第一个 prt-à-Porter 时装秀: 实现行走模型的想法，这是互联网上从未见过的东西, 有必要创建一个视频拍摄概念，并与模特和造型师进行为期一天的视频拍摄。后期制作也是该项目同样具有挑战性的一个方面。网站的高度技术性方面得到了清晰、低调的设计、用户友好的导航和大胆的产品展示的称赞。款式与各自的鞋类和配饰相关联，以利用交叉销售的潜力。品牌背景信息以对阿迪达斯贵宾和山本本人的内幕采访的形式可信地传达。商店查找器和新闻中心提供额外的附加值。
adidas Sport Style Y-3
案例简介：Synopsis BRIEFING GOAL Raise the profile and increase sales for the Y-3 brand - positioning it as am innovative fashion label. IMPLEMENTATION The first Prêt-à-Porter fashion show on the Internet: implementing the walking model idea, something never before seen on the Internet, necessitated the creation of a video shooting concept and a day-long video shoot with models and stylists. Post-production was a similarly challenging aspect of the project. The highly technical aspect of the website is complimented by the clear, understated design, the user-friendly navigation, and the bold product display. Styles are linked with their respective footwear and accessories to capitalise on cross-selling potential. Brand background information is conveyed credibly in the form of insider interviews with Adidas VIPs and Yamamoto himself. The store finder and press centre offer additional added value.
阿迪达斯运动风格 Y-3
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adidas Sport Style Y-3
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