Vanilla Ice Sells Vanilla Ice Cream to Finland|短视频,海报/平面|广告营销案例【ADGuider广告指南】

香草冰淇淋向芬兰出售香草冰淇淋

案例简介：说唱歌手香草冰被雇来庆祝香草冰淇淋的快乐，这是视频领导的运动的一部分，旨在提高人们对芬兰在线赌场品牌 Casumo 的认识。该活动侧重于国际游戏品牌 “消除无聊” 的愿望，鼓励消费者访问一个新的 “消除无聊” 网站，该网站致力于提供精彩、有趣的内容。定制研究显示，即使是芬兰人也认为芬兰很无聊，与完美傻瓜斯德哥尔摩合作为该网站创建的内容将鼓励当地人重新评估当地生活中有助于这种感知的方面, 一次一个方面。该倡议的第一阶段将旨在恢复香草冰淇淋的声誉，香草冰淇淋被评为芬兰最无聊的冰淇淋风味。90 年代的热门机器，全球说唱轰动，现在美国电视节目主持人香草冰被看到与憎恨香草的芬兰人的观众交谈，并采取绝望的措施说服他们这是最好的口味; 包括用芬兰语说唱，唱国歌和讲冰淇淋相关的笑话。未来的内容将利用研究的其他结果来挑战芬兰人，在他们以前认为无聊的生活的其他领域找到快乐。该策略旨在为芬兰人提供额外的价值，远远超出他们在 Casumo 游戏平台上可以赢得的大奖。目标是将新网站建立为有趣的在线内容的首选目的地，从而提高对 Casumo 品牌的认识，该品牌已经是北欧领先的在线赌场之一。消费者在网站上分享和观看的内容越多，他们就越高兴，因此芬兰也会越高兴，履行消除无聊的品牌使命。内容将通过预卷和播种形式的付费支持来支持，所有这些都是为了推动流量。“我们必须找到一种更有创意的方式来展示 Casumo 提供的乐趣。菲利普 · 阿维森说: “通过像我们的时间和香草冰这样的内容，我们能够将品牌与乐趣和建立意识联系起来，真正实现“ 消除无聊 ”的品牌承诺。”。完美傻瓜艺术总监。“Casumo 是关于快乐、娱乐和为我们的玩家提供最好的游戏体验的。消灭无聊计划符合我们的品牌承诺，我们相信新网站 Tuhoatylsyys.com 将成为热爱乐趣的芬兰人的头号目的地。

香草冰淇淋向芬兰出售香草冰淇淋

案例简介：Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland. The campaign focuses on the international gaming brand’s desire to “erase boredom”, encouraging consumers to a visit a new Erase Boredom website dedicated to great, entertaining content. With bespoke research revealing that even Finns think Finland is boring, content created for the site in partnership with Perfect Fools Stockholm will encourage locals to reassess the aspects of local life that contribute to that perception, one facet at a time. The first phase of the initiative will aim to rehabilitate the reputation of vanilla ice cream, voted Finland’s most boring ice-cream flavour. Nineties hit machine, global rapping sensation and now US TV presenter Vanilla Ice is seen talking to an audience of vanilla-hating Finns and taking desperate measures to persuade them that it’s the best flavor around; including rapping in Finnish, singing the national anthem and telling ice-cream related jokes. Future content will use other results from the research study to challenge Finns to find joy in other areas of their lives that they had previously considered to be boring. The strategy is designed to deliver additional value to Finns well beyond the great prizes they can win on Casumo’s gaming platform. The goal is to establish the new website as a top destination for fun online content and thereby raise awareness of the Casumo brand, which is already one of leading online casinos in the Nordics. The more content consumers share and watch at the site, the happier that they and, therefore Finland, will become, delivering on the brand mission of erasing boredom. Content will be backed via paid support in the form of pre-rolls and seeding, all designed to drive traffic. “We’ve had to identify a more creative way to showcase the fun that Casumo offers. By literally bringing the brand promise of ‘erasing boredom’ to life through content such as our time with Vanilla Ice we are able to associate the brand with fun and build awareness,” said Philip Arvidson, Art Director at Perfect Fools. “Casumo is all about happiness, entertainment and providing our players with the best possible gaming experience out there. Destroy Boredom initiative is in line with our brand promise and we are confident that the new site Tuhoatylsyys.com will become the number one destination for fun loving Finns.