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最后一瓶
案例简介：94 岁的老人归还了他在二战中偷的一瓶伏特加 故事开始于由 LVOV agency 发现的由主角的儿子写的信，信中他告知他的父亲, 94 岁的斯特凡 · 普拉泽克在传奇伏特加 j.A.他在战争中偷的 Baczewski 瓶子，现在他想把它还给品牌所有者的合法继承人。所有这些似乎都很有趣，以至于该机构决定让瓶子的移交发生并记录下来。当这位老人和巴塞夫斯基品牌代表第一次见面时，这个秘密在镜头前被揭露了出来。 斯特凡 · 普拉泽克，94 岁的波兰克拉科夫退休律师，在二战中幸存了下来，这要归功于他在烈酒厂工作的仓库里偷来的伏特加瓶。在战争动荡期间，伏特加是最 “畅销” 的产品。人们可以用一瓶伏特加买几乎任何生存所需的东西。 普拉泽克先生没有任何悔意，因为他先是从纳粹那里偷伏特加，而不是从苏联人那里偷伏特加。这么多年过去了，只剩下一个被盗的瓶子了。它具有额外的情感价值，因为 Baczewski 品牌已经 72 年没有出现在波兰。当该品牌在移民多年后再次开始在波兰运营时，斯特凡 · 普拉泽克决定将最后一瓶归还给 Baczewski 的合法继承人。被这一不寻常的姿态所感动，店主决定将瓶子捐赠给华沙的波兰伏特加博物馆。这部电影是由杰出的波兰纪录片家马辛 · 科斯扎卡执导的。
最后一瓶
案例简介：94 years old man gives back the bottle of vodka he stole during the WWII The story begins with the letter, found by LVOV agency, written by the son of the main character, in which he informs that his father, 94 year old Stefan Plazek is in the possesion of the legendary vodka J.A. Baczewski bottle that he stole during the war, and he now wants to give it back to the legal heirs of the brand owners. All that seemed so intriguing, that the agency decided to make the handover of the bottle happen and document it. The secret was revealed in front of the camera, when the older man and the Baczewski brand representative met for the very first time. Stefan Plazek, 94 years old retired attorney from Cracow, Poland survived WWII thanks to the bottles of vodka stolen from spirit distillery where he worked as a warehouseman. Vodka was the most „marketable” good during the war turmoil. One could buy almost anything needed to survive paying with a bottle of vodka. Mr Plazek doesn’t feel any remorse, because he stole vodka first from nazi, and than from soviet occupants. After all those years there is only one stolen bottle left. It has additional sentimental value, because the brand Baczewski has not been present in Poland for 72 years. When the brand started to operate in Poland again after the years of emigration, Stefan Plazek decided to give back the last bottle into the hands of the Baczewski’s legal heirs. Touched by that unusual gesture, the owners decided to donate the bottle to the Museum of Polish Vodka in Warsaw. The movie was directed by the distinguished polish documentalist Marcin Koszałka.
The Last Bottle
案例简介：94 岁的老人归还了他在二战中偷的一瓶伏特加 故事开始于由 LVOV agency 发现的由主角的儿子写的信，信中他告知他的父亲, 94 岁的斯特凡 · 普拉泽克在传奇伏特加 j.A.他在战争中偷的 Baczewski 瓶子，现在他想把它还给品牌所有者的合法继承人。所有这些似乎都很有趣，以至于该机构决定让瓶子的移交发生并记录下来。当这位老人和巴塞夫斯基品牌代表第一次见面时，这个秘密在镜头前被揭露了出来。 斯特凡 · 普拉泽克，94 岁的波兰克拉科夫退休律师，在二战中幸存了下来，这要归功于他在烈酒厂工作的仓库里偷来的伏特加瓶。在战争动荡期间，伏特加是最 “畅销” 的产品。人们可以用一瓶伏特加买几乎任何生存所需的东西。 普拉泽克先生没有任何悔意，因为他先是从纳粹那里偷伏特加，而不是从苏联人那里偷伏特加。这么多年过去了，只剩下一个被盗的瓶子了。它具有额外的情感价值，因为 Baczewski 品牌已经 72 年没有出现在波兰。当该品牌在移民多年后再次开始在波兰运营时，斯特凡 · 普拉泽克决定将最后一瓶归还给 Baczewski 的合法继承人。被这一不寻常的姿态所感动，店主决定将瓶子捐赠给华沙的波兰伏特加博物馆。这部电影是由杰出的波兰纪录片家马辛 · 科斯扎卡执导的。
The Last Bottle
案例简介：94 years old man gives back the bottle of vodka he stole during the WWII The story begins with the letter, found by LVOV agency, written by the son of the main character, in which he informs that his father, 94 year old Stefan Plazek is in the possesion of the legendary vodka J.A. Baczewski bottle that he stole during the war, and he now wants to give it back to the legal heirs of the brand owners. All that seemed so intriguing, that the agency decided to make the handover of the bottle happen and document it. The secret was revealed in front of the camera, when the older man and the Baczewski brand representative met for the very first time. Stefan Plazek, 94 years old retired attorney from Cracow, Poland survived WWII thanks to the bottles of vodka stolen from spirit distillery where he worked as a warehouseman. Vodka was the most „marketable” good during the war turmoil. One could buy almost anything needed to survive paying with a bottle of vodka. Mr Plazek doesn’t feel any remorse, because he stole vodka first from nazi, and than from soviet occupants. After all those years there is only one stolen bottle left. It has additional sentimental value, because the brand Baczewski has not been present in Poland for 72 years. When the brand started to operate in Poland again after the years of emigration, Stefan Plazek decided to give back the last bottle into the hands of the Baczewski’s legal heirs. Touched by that unusual gesture, the owners decided to donate the bottle to the Museum of Polish Vodka in Warsaw. The movie was directed by the distinguished polish documentalist Marcin Koszałka.
最后一瓶
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The Last Bottle
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基本信息
- 广告战役： #The Last Bottle#
- 广告品牌： J.A. Baczewski
- 发布日期： 2015-03-01
- 行业领域： 烟酒/送礼 , 洋酒 , 饮食/特产
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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