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酸/镜
案例简介：简要说明: 我们的目标是创造一种体验，以一种新的方式与乐队的年轻科技爱好者接触，并找到一种方法让他们成为视频本身的一部分。另一个挑战是克服 0 美元的预算。我们使用了众筹服务 “kickstarter”，并成功筹集了 5,000 美元用于制作。这实际上是一个很好的方式来开始让乐队的核心粉丝参与进来，并为新视频的发布创造一个早期的嗡嗡声。 描述客户的简报: 简报是为日本独立乐队 SOUR 的歌曲 “mirror” 制作一个新的音乐视频。 描述你是如何到达最终设计的: 《镜子》这首歌讲述了这样一个事实: 你周围的每个人都是一面反映你是谁的镜子。这给了我们一个旅程的想法，通过你与网上的人的联系找到你自己。因此，我们创建了一个互动音乐视频，通过连接到他们的 Facebook 、 Twitter 和网络摄像头，为每个观众提供不同的定制体验。您也可以通过在 Twitter 上关注 @ SOUR_official 来将自己添加到视频中。请尝试一下自己的体验 http://sour-mirror.jp 。 表明市场的结果有多成功: 当该网站推出时，仅在头三天就获得了 150,000 观众。在网站上花费的平均时间超过 3 分钟，这对于一个微型网站来说是一个惊人的数字。这个音乐视频在著名的新闻网站和博客上获得了大量的免费公关。2/3 的游客来自日本以外的地方，这证明这个视频在世界各地引起了轰动，这对于日本独立乐队来说是一个巨大的成就。 简要说明: 这是日本乐队 SOUR 的互动音乐视频。他们的新歌《镜子》讲述了这样一个事实，即你周围的每个人都是一面镜子，反映了你是谁。这首歌词给了我们一个旅程的想法，通过你与网上的人的联系找到自己。通过连接到您的 Facebook 、 Twitter 和网络摄像头，每个观看体验都将根据您的社交网络状态进行个性化。我们还通过 Kickstarter 资助预算，让粉丝们参与进来，并通过跟踪 SOUR 的推特账户让他们成为视频的一部分。
酸/镜
案例简介：Brief Explanation: Our aim was to create an experience that engages with the band's young & tech savvy fans in a new way, and find a way to allow them to become a part of the video itself. Another challenge was to overcome the $0 budget. We used the crowd funding service ‘Kickstarter’ and successfully raised the $5,000 to use for the production. This was actually a nice way to start involving the core fans of the band and create an early buzz about the new video release. Describe the brief from the client: The brief was to come up with a new music video for the song ‘MIRROR’ by the Japanese indie band SOUR. Description of how you arrived at the final design: The song Mirror sings about the fact that everyone around you is a mirror that reflects who you are. This gave us an idea of a journey to find yourself through your connections with the people online. So we created an interactive music video, which gives every single viewer a different customized experience by connecting to their Facebook, Twitter & webcam. You can also add yourself into the video by following @SOUR_official on Twitter. Please try the experience for yourself at http://sour-mirror.jp. Indication of how successful the outcome was in the market: When the site was launched, it gained over 150,000 viewers in just the first 3 days. Average time spent on the site was more than 3 minutes, which is an amazing number for a microsite. This music video has gained SOUR a lot of free PR on renowned news sites and blogs. 2/3 of the visitors were accessing from outside of Japan, proving that this video has created buzz around the world, which is a big achievement for a Japanese indie band. Brief Explanation: This is an interactive music video for the Japanese band SOUR. Their new song 'Mirror' sings about the fact that everyone around you is a mirror that reflects who you are. This lyric gave us an idea of a journey to find yourself through your connections with the people online. By connecting to your Facebook, Twitter, and the webcam, every viewing experience will be personalized based on your social network status. We also involved the fans by funding the budget through Kickstarter, and allowed them to be a part of the video by following SOUR's Twitter account.
SOUR/MIRROR
案例简介：简要说明: 我们的目标是创造一种体验，以一种新的方式与乐队的年轻科技爱好者接触，并找到一种方法让他们成为视频本身的一部分。另一个挑战是克服 0 美元的预算。我们使用了众筹服务 “kickstarter”，并成功筹集了 5,000 美元用于制作。这实际上是一个很好的方式来开始让乐队的核心粉丝参与进来，并为新视频的发布创造一个早期的嗡嗡声。 描述客户的简报: 简报是为日本独立乐队 SOUR 的歌曲 “mirror” 制作一个新的音乐视频。 描述你是如何到达最终设计的: 《镜子》这首歌讲述了这样一个事实: 你周围的每个人都是一面反映你是谁的镜子。这给了我们一个旅程的想法，通过你与网上的人的联系找到你自己。因此，我们创建了一个互动音乐视频，通过连接到他们的 Facebook 、 Twitter 和网络摄像头，为每个观众提供不同的定制体验。您也可以通过在 Twitter 上关注 @ SOUR_official 来将自己添加到视频中。请尝试一下自己的体验 http://sour-mirror.jp 。 表明市场的结果有多成功: 当该网站推出时，仅在头三天就获得了 150,000 观众。在网站上花费的平均时间超过 3 分钟，这对于一个微型网站来说是一个惊人的数字。这个音乐视频在著名的新闻网站和博客上获得了大量的免费公关。2/3 的游客来自日本以外的地方，这证明这个视频在世界各地引起了轰动，这对于日本独立乐队来说是一个巨大的成就。 简要说明: 这是日本乐队 SOUR 的互动音乐视频。他们的新歌《镜子》讲述了这样一个事实，即你周围的每个人都是一面镜子，反映了你是谁。这首歌词给了我们一个旅程的想法，通过你与网上的人的联系找到自己。通过连接到您的 Facebook 、 Twitter 和网络摄像头，每个观看体验都将根据您的社交网络状态进行个性化。我们还通过 Kickstarter 资助预算，让粉丝们参与进来，并通过跟踪 SOUR 的推特账户让他们成为视频的一部分。
SOUR/MIRROR
案例简介：Brief Explanation: Our aim was to create an experience that engages with the band's young & tech savvy fans in a new way, and find a way to allow them to become a part of the video itself. Another challenge was to overcome the $0 budget. We used the crowd funding service ‘Kickstarter’ and successfully raised the $5,000 to use for the production. This was actually a nice way to start involving the core fans of the band and create an early buzz about the new video release. Describe the brief from the client: The brief was to come up with a new music video for the song ‘MIRROR’ by the Japanese indie band SOUR. Description of how you arrived at the final design: The song Mirror sings about the fact that everyone around you is a mirror that reflects who you are. This gave us an idea of a journey to find yourself through your connections with the people online. So we created an interactive music video, which gives every single viewer a different customized experience by connecting to their Facebook, Twitter & webcam. You can also add yourself into the video by following @SOUR_official on Twitter. Please try the experience for yourself at http://sour-mirror.jp. Indication of how successful the outcome was in the market: When the site was launched, it gained over 150,000 viewers in just the first 3 days. Average time spent on the site was more than 3 minutes, which is an amazing number for a microsite. This music video has gained SOUR a lot of free PR on renowned news sites and blogs. 2/3 of the visitors were accessing from outside of Japan, proving that this video has created buzz around the world, which is a big achievement for a Japanese indie band. Brief Explanation: This is an interactive music video for the Japanese band SOUR. Their new song 'Mirror' sings about the fact that everyone around you is a mirror that reflects who you are. This lyric gave us an idea of a journey to find yourself through your connections with the people online. By connecting to your Facebook, Twitter, and the webcam, every viewing experience will be personalized based on your social network status. We also involved the fans by funding the budget through Kickstarter, and allowed them to be a part of the video by following SOUR's Twitter account.
酸/镜
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SOUR/MIRROR
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