The Dumb Law Paradox|海报/平面|广告营销案例【ADGuider广告指南】

愚蠢的法律悖论

案例简介：2020年，FDA决定改变对同性恋和双性恋男性献血的政策。从之前的全面禁令来看，FDA现在要求他们在捐赠前独身3个月。一项没有科学基础的政策，谴责性取向而不是性行为，而是延续了多年的耻辱。GHMC敦促我们在整个国家面前指出新政策的偏见和白痴。为此，我们发现了美国最愚蠢的18项法律，并将其直接与FDA政策进行了比较。我们发现的是令人难以置信的: 与FDA献血政策相比，这些法律中的每一项都有更好的理由存在，尽管它们听起来很愚蠢。我们将我们的发现变成了一系列18个内容丰富的平面广告: 为了做到这一点，我们与一个律师团队合作，首先在一个简短的句子中阐明了每个愚蠢的法律，同时忠于法律。然后，我们创建了一系列模块化标题，与愚蠢的法律相比，这可能会引起FDA政策的荒谬: 具有类似模因的结构，标题的第一部分旨在在读者的脑海中产生歧义。第二部分是为每一个愚蠢的法律量身定制的，它将悖论摆在了我们眼前的法律面前。由美国FCB Health为血液平等创建的印刷广告，类别为: 公共利益，非政府组织。

愚蠢的法律悖论

案例简介：In 2020 the FDA decided to change the policy on blood donations for gay and bi men. From a previous complete ban, the FDA is now asking them to be celibate for 3 months before donating. A policy that has no foundation in science, that condemns sexual orientation over sexual behaviors, and rather perpetuates years of stigma. GHMC urged us to call out the bias and the idiocrasy of the new policy in front of the whole nation. To do that, we uncovered the 18 dumbest laws in the USA, and compared them directly to the FDA policy. What we discovered was incredible: each one of these laws, despite how silly they sounded, had better reasoning to exist when compared to the FDA blood donation policy. We turned our findings into a series of 18 informative print ads: in order to do so, we collaborated with a team of lawyers to first crystalize each of the dumb laws in one short sentence, while staying true to the book of laws. We then created a series of modular headlines, that could bring up the ridiculousness of the FDA policy when compared to the dumb laws: with a meme-like structure, the first part of the headline is crafted to create a disambiguation in the reader’s mind. The second part, which is tailor-made for each and every dumb law, brings the paradox right in front of the laws right in front of our eyes. Print advertisement created by FCB Health, United States for Blood Equality, within the category: Public Interest, NGO.