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名利场餐巾纸: Figliulo & Partners的可爱
案例简介：
名利场餐巾纸: Figliulo & Partners的可爱
案例简介：
Vanity Fair Napkins: How Lovely by Figliulo&Partners
案例简介：
Vanity Fair Napkins: How Lovely by Figliulo&Partners
案例简介：
名利场餐巾纸: Figliulo & Partners的可爱
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Vanity Fair Napkins: How Lovely by Figliulo&Partners
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‘How Lovely’ from paper giant Georgia-Pacific’s new agency of record Figliulo&Partners, celebrates the fact that our instincts get the best of us sometimes, but can be wiped away with a Vanity Fair napkin.Several relatable scenarios, across video, radio, experiential and social media, make up this campaign. The video spots include:“Noodles”, where an out-of-his-element boyfriend is told that slurping noodles is customary; “Bib”, finding a dad pulling out a morsel of food from his toddler’s bib; “Wings”, a passionate chicken wing eater who redeems his indulgences with a dab, and; “Pot”, showing a woman really enjoying her own cooking in all its sloppy glory. Each are tagged with a tuxedoed butler character saying “how lovely”.CreditsClient: Georgia-Pacific, Vanity Fair NapkinsAgency: Figliulo&Partners
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