Just in time for Father’s Day, 'Race' was created by brand agency Figliulo&Partners (F&P) for American Century Investments. The spot shows a man attempting to get into shape, struggling but ultimately improving. At the end it is revealed that he’s not training for himself, but to keep up with his daughter – in order to record her competing in a race.The spot kicks off the new 'Be More Invested' campaign, which embodies American Century’s core values and the belief that when you’re more invested in something, you go the extra mile, which is how the firm approaches offering financial solutions for their client’s needs. The father’s commitment in “Race” is a way to show that “when you’re more invested, you do more”– just like American Century does for its clients. The national campaign will include TV, online video, social and digital placement.CreditsCreative Agency - Figliulo & PartnersCEO/Partner - Mark FigliuloCCO/Partner - Scott VitroneHead of Production/Partner - Robert ValdesPresident/Partner - Judith Carr-RodriguezHead of Strategy/Partner - Caroline KredietExecutive Director, Strategy - Henry MonsellCreative Director - Masataka KawanoCreative Director - Jeff ScardinoExecutive Producer - Jill Landaker GrunesSenior Producer - Peter OstellaSenior Post Producer - Meredith WitteDirector of Integrated Business Affairs - Sara JagielskiClient Services, Director - Natalie TroubhGroup Account Director - Kristin PostillAccount Supervisor - Alexis de SeveMedia Director - Laura RiesMedia Supervisor - Bobby MillerGroup Project Manager - Amy BlitzerDirector - Louis SutherlandDirector of Photography - Nate HurtsellersEditorial - Whitehouse PostEditor - Chris MurphyAssistant Editor - Sam OmmenExecutive Producer - Caitlin GradyPost Producer - Jessica MannVFX + Finishing - CarbonAnimation / GFX (:15s) - Max BenjaminFlame Online / Compositing - Matt ReillyFlame Compositing - Chris WisemanAnimation / VFX Producer - Paul O’BeirneColor - CO3Colorist - Tim MasickColor Producer - Kevin BrehenyColor Assistant - Melina SmithMusic Company - YessianCCO - Brian YessianHead of Production - Michael YessianEP - Marlene BartosSr. Producer - Evelyn BrownCreative Director and Composer - Mike DragovicSound Design + Mix - Heard CityMixer - Phil LoebManaging Director - Gloria PitagorskyEP - Sasha AwnProducer - Andi Lewis