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女子足球
案例简介：Guaran á Antartica呼吁品牌支持巴西的女子足球 软饮料品牌发出了认可，并与代理商AlmapBBDO一起创建了一项倡议，以提高这种方式的知名度。 巴西女子足球国家队的三名球员进入了这一行动，这也包括对一个非政府组织的捐款 每个大型体育赛事都需要召集。毕竟，通过这些大型比赛，我们找到了来自世界各地的最佳运动员。在地球上主要的女子足球锦标赛的那一年，瓜拉那·安东蒂卡 (guaran á ant á rtica) 穿着巴西女子国家足球队的球衣，并呼吁其他品牌加入支持该国女子足球的运动。由于这是最受喜爱的巴西人的方式，没有比这更好的时机来表明女队也是我们国家的骄傲，或者更好: “这是我们的事” (# é coisanossa)。或者你还认为女人不会运动，甚至不会参加广告？ 在足球方面，对男球员的欣赏程度要大于对女球员的欣赏程度，这仍然是很常见的。去年，因为世界杯，巴西看到了47多个不同的大品牌与男队球员一起开发广告。但是，还有一个世界杯2019年-女子世界杯-直到4月，我们才看到零场运动赞扬女运动员，球队，甚至根本没有使用她们。 Guaran á ant á rtica已经赞助了巴西男子和女子国家足球队18年，并承认在广告中雇用了很少的女球员，并希望鼓励其他公司在竞选活动中向女球员敞开大门。凭借该领域的优秀人才，他们还可以代表四行之外的任何其他品牌。为了帮助这次会议，最好的办法是召集一些有关该主题的专家。为此，苏打品牌在前锋克里斯蒂安 (Cristiane)，中场安德烈斯尼亚 (Andressinha) 和后卫法比·西姆斯 (fabimsim õ es) 的参与下进行了计数。 “今年，瓜拉那·安塔奇建议支持巴西的一切好事，一切“ 我们的事 ”。在这个国家，最好的事情之一就是女子足球。我们想向人们展示这些女孩拥有的所有潜力，她们已经取得的所有成功以及她们仍然可以实现的一切。”guaran á Antartica的营销经理Daniel Silber说。 Guaran á Antartica邀请了三位玩家进行拍照，并制作了一个完整的图像库，其中包含300多个广告明星的照片。任何想要使用的品牌都可以通过向支持女子足球的非政府组织 “Joga，Miga” (“Play，Sis”) 捐款来购买照片，并向运动员收取少量费用。大型公司已经开始购买过程，巴西的大型公司也是如此。图片库的样本可以在该品牌的Instagram上找到，它鼓励品牌通过DM联系。 “当一个品牌为巴西的女子足球提供空间时，这总是很重要的。即使近年来取得了所有成功，仍然没有足够的空间容纳玩家。有了这一举措，我们希望这种情况会有所改变。“前锋克里斯蒂安宣称。 对于后卫fabimsim õ es来说，巴西的女子足球不仅仅是一个运动员或国家队。“我们有几名球员在争夺空间，得到品牌的支持是一个很大的帮助，以便为年轻球员铺平道路，他们正在寻找更多的知名度，” 这位运动员宣称。 “我们需要越来越多的举措和机会，比如这样。巴西充满了才华，运动员寻求机会。但是，通常，由于缺乏支持，他们必须放弃。我们现在需要改变这种情况 ”，中场安德雷斯尼亚补充道。 根据该活动的执行创意总监Keka Morelle的说法，去年与来自AlmapBBDO的Marcelo Nogueira合作，看到了数十个广告，其中包括来自巴西国家足球队的男球员。“今年我们有女子足球世界锦标赛，只有少数几个品牌在他们的广告上使用女球员。就是那个恶性循环: 女子足球不是最受欢迎的，因为它没有得到更多的投资，还是因为没有最受欢迎而没有得到更多的投资？无论如何，这需要更多的广告，而且非常令人满意，不仅要参与为瓜拉尼·安东蒂卡 (guaran á ant á rtica) 发起的这场运动，而且还要观察许多其他大品牌加入这一运动的兴趣。”
女子足球
案例简介：Guaraná Antartica calls upon brands to support women’s soccer in Brazil The soft drink brand issues an acknowledgement and create, with agency AlmapBBDO, an initiative to grant more visibility for the modality. Three players from the Brazil Women’s Soccer National Team enter the field in this action, which also counts with donations to a NGO Every big sports event requires convocation. After all, it’s through these big competitions that we find the best athletes from the all around the world. And in the year of the main women’s soccer tournament on the planet, Guaraná Antártica wears the Brazil Women's National Soccer Team shirt and calls upon other brands to join a movement in support of women’s soccer in the country. Since this is the modality by most loved Brazilians, there’s no better moment to show that the female team is also a pride of our nation, or better: “It’s Our Thing” (#ÉCoisaNossa). Or do you still think women can’t play sports, or even participate in an advertisement? When it comes to soccer, it’s still usual to observe greater appreciation towards men players than to women players. Last year, because of the World Cup, Brazil saw more than 47 different big brands develop ads with players from the men's team. But there’s also a World Cup in 2019 – the Women's World Cup – and until by April, we'd seen zero campaigns praising the female athletes, the team, or even using them at all. Guaraná Antártica, which sponsors both Brazil men’s and women’s National Soccer Teams for 18 years already and admitting it hired very few women players in their advertisements, wishes to encourage other companies to open their doors to female players on their campaigns. With great talent on the field, they can also represent any other brand away from the four lines. And to help with this convocation, the best thing to do is to call some specialists on the subject. To do so, the soda brand is counting with the participation of striker Cristiane, midfielder Andressinha, and defender Fabi Simões in this campaign. “This year, Guaraná Antartica proposes to support everything good about Brazil, everything that’s “Our thing”. And one of the good things in the country is women’s soccer. We want to show people all the potential these girls have, all the success that they already achieved and everything they can still come to achieve”, said Daniel Silber, Guaraná Antartica’s marketing manager. Guaraná Antartica invited the three players for a photo shoot and produced a whole image bank with over 300 pictures of the stars of its commercial. Any brand that wants to use one can buy a photo through a donation to an NGO “Joga, Miga” (“Play, Sis”) that supports women’s soccer and a small fee for the athlete. Major companies have already started the buying process, as have big players in Brazil’s. Samples of the image bank can be found on the brand's Instagram, where it encourages brands to get in touch via DM. “It’s always important when a brand gives space for women’s soccer in Brazil. Even with all the success from recent years, there’s still not enough space for players. With this initiative, we hope this situation changes”, declares striker Cristiane. For defender Fabi Simões, women’s soccer in Brazil is larger than just one athlete or the National Team. “We have several players fighting for space, and having support from brands is a Great help in order to pave the way for the younger players, who are looking for more visibility”, declares the athlete. “We need more and more initiatives and opportunities such as this. Brazil is full of talent and athletes seeking an opportunity. But, often, due to lack of support, they must give up. We need this situation to change now”, adds midfielder Andressinha. According to Keka Morelle, executive creative director of the campaign, in partnership with Marcelo Nogueira, both from AlmapBBDO, last year saw dozens of advertisements featuring male players from the Brazil National Soccer Team. “This year we have the women’s soccer world tournament and only a handful of brands are using female players on their advertisements. It’s that vicious circle: women’s soccer isn’t the most popular because it doesn’t receive more investment, or doesn’t it receive more investment for not being the most popular? Anyhow, it requires more advertising, and it’s very fulfilling, not only to participate in the creation of this campaign for Guaraná Antártica, but also to observe the interest from so many other big brands to join this movement”, said the executive.
Women's Soccer
案例简介：Guaran á Antartica呼吁品牌支持巴西的女子足球 软饮料品牌发出了认可，并与代理商AlmapBBDO一起创建了一项倡议，以提高这种方式的知名度。 巴西女子足球国家队的三名球员进入了这一行动，这也包括对一个非政府组织的捐款 每个大型体育赛事都需要召集。毕竟，通过这些大型比赛，我们找到了来自世界各地的最佳运动员。在地球上主要的女子足球锦标赛的那一年，瓜拉那·安东蒂卡 (guaran á ant á rtica) 穿着巴西女子国家足球队的球衣，并呼吁其他品牌加入支持该国女子足球的运动。由于这是最受喜爱的巴西人的方式，没有比这更好的时机来表明女队也是我们国家的骄傲，或者更好: “这是我们的事” (# é coisanossa)。或者你还认为女人不会运动，甚至不会参加广告？ 在足球方面，对男球员的欣赏程度要大于对女球员的欣赏程度，这仍然是很常见的。去年，因为世界杯，巴西看到了47多个不同的大品牌与男队球员一起开发广告。但是，还有一个世界杯2019年-女子世界杯-直到4月，我们才看到零场运动赞扬女运动员，球队，甚至根本没有使用她们。 Guaran á ant á rtica已经赞助了巴西男子和女子国家足球队18年，并承认在广告中雇用了很少的女球员，并希望鼓励其他公司在竞选活动中向女球员敞开大门。凭借该领域的优秀人才，他们还可以代表四行之外的任何其他品牌。为了帮助这次会议，最好的办法是召集一些有关该主题的专家。为此，苏打品牌在前锋克里斯蒂安 (Cristiane)，中场安德烈斯尼亚 (Andressinha) 和后卫法比·西姆斯 (fabimsim õ es) 的参与下进行了计数。 “今年，瓜拉那·安塔奇建议支持巴西的一切好事，一切“ 我们的事 ”。在这个国家，最好的事情之一就是女子足球。我们想向人们展示这些女孩拥有的所有潜力，她们已经取得的所有成功以及她们仍然可以实现的一切。”guaran á Antartica的营销经理Daniel Silber说。 Guaran á Antartica邀请了三位玩家进行拍照，并制作了一个完整的图像库，其中包含300多个广告明星的照片。任何想要使用的品牌都可以通过向支持女子足球的非政府组织 “Joga，Miga” (“Play，Sis”) 捐款来购买照片，并向运动员收取少量费用。大型公司已经开始购买过程，巴西的大型公司也是如此。图片库的样本可以在该品牌的Instagram上找到，它鼓励品牌通过DM联系。 “当一个品牌为巴西的女子足球提供空间时，这总是很重要的。即使近年来取得了所有成功，仍然没有足够的空间容纳玩家。有了这一举措，我们希望这种情况会有所改变。“前锋克里斯蒂安宣称。 对于后卫fabimsim õ es来说，巴西的女子足球不仅仅是一个运动员或国家队。“我们有几名球员在争夺空间，得到品牌的支持是一个很大的帮助，以便为年轻球员铺平道路，他们正在寻找更多的知名度，” 这位运动员宣称。 “我们需要越来越多的举措和机会，比如这样。巴西充满了才华，运动员寻求机会。但是，通常，由于缺乏支持，他们必须放弃。我们现在需要改变这种情况 ”，中场安德雷斯尼亚补充道。 根据该活动的执行创意总监Keka Morelle的说法，去年与来自AlmapBBDO的Marcelo Nogueira合作，看到了数十个广告，其中包括来自巴西国家足球队的男球员。“今年我们有女子足球世界锦标赛，只有少数几个品牌在他们的广告上使用女球员。就是那个恶性循环: 女子足球不是最受欢迎的，因为它没有得到更多的投资，还是因为没有最受欢迎而没有得到更多的投资？无论如何，这需要更多的广告，而且非常令人满意，不仅要参与为瓜拉尼·安东蒂卡 (guaran á ant á rtica) 发起的这场运动，而且还要观察许多其他大品牌加入这一运动的兴趣。”
Women's Soccer
案例简介：Guaraná Antartica calls upon brands to support women’s soccer in Brazil The soft drink brand issues an acknowledgement and create, with agency AlmapBBDO, an initiative to grant more visibility for the modality. Three players from the Brazil Women’s Soccer National Team enter the field in this action, which also counts with donations to a NGO Every big sports event requires convocation. After all, it’s through these big competitions that we find the best athletes from the all around the world. And in the year of the main women’s soccer tournament on the planet, Guaraná Antártica wears the Brazil Women's National Soccer Team shirt and calls upon other brands to join a movement in support of women’s soccer in the country. Since this is the modality by most loved Brazilians, there’s no better moment to show that the female team is also a pride of our nation, or better: “It’s Our Thing” (#ÉCoisaNossa). Or do you still think women can’t play sports, or even participate in an advertisement? When it comes to soccer, it’s still usual to observe greater appreciation towards men players than to women players. Last year, because of the World Cup, Brazil saw more than 47 different big brands develop ads with players from the men's team. But there’s also a World Cup in 2019 – the Women's World Cup – and until by April, we'd seen zero campaigns praising the female athletes, the team, or even using them at all. Guaraná Antártica, which sponsors both Brazil men’s and women’s National Soccer Teams for 18 years already and admitting it hired very few women players in their advertisements, wishes to encourage other companies to open their doors to female players on their campaigns. With great talent on the field, they can also represent any other brand away from the four lines. And to help with this convocation, the best thing to do is to call some specialists on the subject. To do so, the soda brand is counting with the participation of striker Cristiane, midfielder Andressinha, and defender Fabi Simões in this campaign. “This year, Guaraná Antartica proposes to support everything good about Brazil, everything that’s “Our thing”. And one of the good things in the country is women’s soccer. We want to show people all the potential these girls have, all the success that they already achieved and everything they can still come to achieve”, said Daniel Silber, Guaraná Antartica’s marketing manager. Guaraná Antartica invited the three players for a photo shoot and produced a whole image bank with over 300 pictures of the stars of its commercial. Any brand that wants to use one can buy a photo through a donation to an NGO “Joga, Miga” (“Play, Sis”) that supports women’s soccer and a small fee for the athlete. Major companies have already started the buying process, as have big players in Brazil’s. Samples of the image bank can be found on the brand's Instagram, where it encourages brands to get in touch via DM. “It’s always important when a brand gives space for women’s soccer in Brazil. Even with all the success from recent years, there’s still not enough space for players. With this initiative, we hope this situation changes”, declares striker Cristiane. For defender Fabi Simões, women’s soccer in Brazil is larger than just one athlete or the National Team. “We have several players fighting for space, and having support from brands is a Great help in order to pave the way for the younger players, who are looking for more visibility”, declares the athlete. “We need more and more initiatives and opportunities such as this. Brazil is full of talent and athletes seeking an opportunity. But, often, due to lack of support, they must give up. We need this situation to change now”, adds midfielder Andressinha. According to Keka Morelle, executive creative director of the campaign, in partnership with Marcelo Nogueira, both from AlmapBBDO, last year saw dozens of advertisements featuring male players from the Brazil National Soccer Team. “This year we have the women’s soccer world tournament and only a handful of brands are using female players on their advertisements. It’s that vicious circle: women’s soccer isn’t the most popular because it doesn’t receive more investment, or doesn’t it receive more investment for not being the most popular? Anyhow, it requires more advertising, and it’s very fulfilling, not only to participate in the creation of this campaign for Guaraná Antártica, but also to observe the interest from so many other big brands to join this movement”, said the executive.
女子足球
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Women's Soccer
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