本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
老虎字母表
案例简介：描述客户的简报: 该运动的目标是在南非贫困学校老虎品牌的推动下，创建一个 CSI 项目，帮助儿童阅读和写作, 帮助他们建立基础，帮助减轻我国的高文盲率。 促进发展: 我们使用非洲最大的快速消费品公司 Tiger brands 的许多南非最受欢迎的品牌创建了一个完整的字母表，并利用它帮助学校的孩子学习阅读和写作。包装以书籍的形式被送到学校，这些书籍作为教室包装、钥匙卡、海报、字母积木和贴纸。 结果: 孩子们能够认出他们品牌的信件的速度证明了这样一个事实，即孩子们出生时每天都在学习。我们记录了孩子们从一个教室到另一个教室学习如何阅读的快速增加。学校老师和校长要求更多的老虎字母包。我们预计，这一学校的增加将对我们的孩子在未来几年能够学习阅读和写作产生巨大的积极影响。 与产品/服务的相关性: 通过使用这些孩子已经长大并开始喜欢的品牌，我们能够为孩子们提供一个非常有用的工具来学习如何在这样一个关键的年龄阅读。我们选择在他们每天互动的老虎字母表中使用品牌; 这些品牌在这些儿童的生活中根深蒂固，当他们闭上眼睛时，他们可以马上看到它们。
老虎字母表
案例简介：Describe the brief from the client: The objective of the campaign was to create a CSI project driven by Tiger Brands in underprivileged schools in South Africa to help children to read and write, aiding them with their foundations and helping to alleviate the high levels of illiteracy in our country. Promotion Development: We created an entire alphabet using many of South Africa's most loved brands from the largest FMCG company in Africa, Tiger Brands, and used it to help children in schools to learn to read and write. Packs were sent to schools in the form of books that doubled up as classroom wraps, keycards, posters, alphabetical blocks and stickers. Results: The rate at which children were able to recognize the letters from their brands was testimony to the fact that children are learning every day the moment they are born. We documented a rapid increase in children learning how to read from classroom to classroom. School teachers and heads of schools requested more Tiger Alphabet packs. We foresee that this addition to schools will have a massive positive impact on our children being able to learn to read and write for years to come. Relevancy to Product/Service: By using the very brands these children have grown up with and have come to love, we were able to provide children with a highly useful tool to learn how to read at such a crucial age. We chose to use brands in The Tiger Alphabet they interact with on a daily basis; brands that are so entrenched in these children’s lives that when they close their eyes they can see them straight away.
THE TIGER ALPHABET
案例简介：描述客户的简报: 该运动的目标是在南非贫困学校老虎品牌的推动下，创建一个 CSI 项目，帮助儿童阅读和写作, 帮助他们建立基础，帮助减轻我国的高文盲率。 促进发展: 我们使用非洲最大的快速消费品公司 Tiger brands 的许多南非最受欢迎的品牌创建了一个完整的字母表，并利用它帮助学校的孩子学习阅读和写作。包装以书籍的形式被送到学校，这些书籍作为教室包装、钥匙卡、海报、字母积木和贴纸。 结果: 孩子们能够认出他们品牌的信件的速度证明了这样一个事实，即孩子们出生时每天都在学习。我们记录了孩子们从一个教室到另一个教室学习如何阅读的快速增加。学校老师和校长要求更多的老虎字母包。我们预计，这一学校的增加将对我们的孩子在未来几年能够学习阅读和写作产生巨大的积极影响。 与产品/服务的相关性: 通过使用这些孩子已经长大并开始喜欢的品牌，我们能够为孩子们提供一个非常有用的工具来学习如何在这样一个关键的年龄阅读。我们选择在他们每天互动的老虎字母表中使用品牌; 这些品牌在这些儿童的生活中根深蒂固，当他们闭上眼睛时，他们可以马上看到它们。
THE TIGER ALPHABET
案例简介：Describe the brief from the client: The objective of the campaign was to create a CSI project driven by Tiger Brands in underprivileged schools in South Africa to help children to read and write, aiding them with their foundations and helping to alleviate the high levels of illiteracy in our country. Promotion Development: We created an entire alphabet using many of South Africa's most loved brands from the largest FMCG company in Africa, Tiger Brands, and used it to help children in schools to learn to read and write. Packs were sent to schools in the form of books that doubled up as classroom wraps, keycards, posters, alphabetical blocks and stickers. Results: The rate at which children were able to recognize the letters from their brands was testimony to the fact that children are learning every day the moment they are born. We documented a rapid increase in children learning how to read from classroom to classroom. School teachers and heads of schools requested more Tiger Alphabet packs. We foresee that this addition to schools will have a massive positive impact on our children being able to learn to read and write for years to come. Relevancy to Product/Service: By using the very brands these children have grown up with and have come to love, we were able to provide children with a highly useful tool to learn how to read at such a crucial age. We chose to use brands in The Tiger Alphabet they interact with on a daily basis; brands that are so entrenched in these children’s lives that when they close their eyes they can see them straight away.
老虎字母表
暂无简介
THE TIGER ALPHABET
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
