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克劳迪娅
案例简介：概要 Perlatte 是一个平板电脑，有助于消化乳糖的存在于食物。35% 操作系统，巴西人乳糖不耐症，但只有 1% 发现了它。所以我们卖 Perlatte 和提高对乳糖不耐受的同时。 战略 而不是对话的开始谈论乳糖不耐症，我们开始讨论一个非常简单的事情: 牛奶。我们在整个国家谈论它。当大家注意，我们的谈话对乳糖不耐。 结果 获得媒体: U $2.219.587，月 24hs 内超过 2.18亿个热门话题的影响巴西 + 82% 销售第3 ~ 第1 在销售过程中的运动 执行 没有进一步信息，Claudia Leitte 宣布在 Facebook 上，她会砍断了奶的她的名字。公众感到震惊和故事的消息。很多人批评。但突然之间，每个人都在谈论牛奶。几天后，Claudia 透露这一变化的原因。和上网发疯了。所有的负面评论已转变为积极。及不变成了意识。 活动描述 Leitte 是一个非常著名的姓氏在巴西，这意味着牛奶在葡萄牙。为了提高对巴西人口的牛奶和乳糖不耐受，我们做了很多人，当他们发现的问题: 我们的牛奶。但没有任何牛奶，我们把最著名的牛奶在巴西: 克劳迪娅 Leitte 姓。 简要解释 观众 35% 个巴西人对乳糖不耐受的，但只有 1% 发现了它。人们需要更多地了解这一公共卫生问题。它已经打到消息。所以 Perlatte，平板，有助于消化乳糖，说它在一个非常有创意的办法。
克劳迪娅
案例简介：Synopsis Perlatte is a tablet that helps the digestion of lactose present in food. 35% os Brazilians are lactose intolerant but only 1% discovers it. So we needed to sell Perlatte and raise awareness about lactose intolerant at the same time. Strategy Instead of start the conversation talking about lactose intolerant, we started talking about a much simpler thing: milk. We made the entire country talk about it. And when everyone was paying attention, we turn around the conversation to lactose intolerant. Outcome Earned media: U$2.219.587,00 in 24hs More than 218 million impacts Trending Topics Brazil + 82% sales From 3rd to 1st place in sales during the campaign Execution Without further information, Claudia Leitte announced on Facebook that she would cut off the milk of her name. The public was shocked and the story hit the news. A lot of people criticized. But suddenly, everyone was talking about milk. A few days later, Claudia revealed the reason for the change. And internet went crazy. All the negative comments have turned into positive. And the lack of information have turned into awareness. CampaignDescription Leitte is a very famous surname in Brazil, and it means milk in portuguese. To raise the awareness of the Brazilian population about milk and lactose intolerance, we did what most people do when they discovers the issue: we cut the milk. But not any milk, we cut the most famous milk in Brazil: Claudia Leitte's surname. BriefExplanation Audience 35% of Brazilians are lactose intolerant but only 1% discovers it. People needed to know more about this public health issue. It had to hit the news. So Perlatte, a tablet that helps in the digestion of lactose, dit it in in a very creative way.
Claudia
案例简介：概要 Perlatte 是一个平板电脑，有助于消化乳糖的存在于食物。35% 操作系统，巴西人乳糖不耐症，但只有 1% 发现了它。所以我们卖 Perlatte 和提高对乳糖不耐受的同时。 战略 而不是对话的开始谈论乳糖不耐症，我们开始讨论一个非常简单的事情: 牛奶。我们在整个国家谈论它。当大家注意，我们的谈话对乳糖不耐。 结果 获得媒体: U $2.219.587，月 24hs 内超过 2.18亿个热门话题的影响巴西 + 82% 销售第3 ~ 第1 在销售过程中的运动 执行 没有进一步信息，Claudia Leitte 宣布在 Facebook 上，她会砍断了奶的她的名字。公众感到震惊和故事的消息。很多人批评。但突然之间，每个人都在谈论牛奶。几天后，Claudia 透露这一变化的原因。和上网发疯了。所有的负面评论已转变为积极。及不变成了意识。 活动描述 Leitte 是一个非常著名的姓氏在巴西，这意味着牛奶在葡萄牙。为了提高对巴西人口的牛奶和乳糖不耐受，我们做了很多人，当他们发现的问题: 我们的牛奶。但没有任何牛奶，我们把最著名的牛奶在巴西: 克劳迪娅 Leitte 姓。 简要解释 观众 35% 个巴西人对乳糖不耐受的，但只有 1% 发现了它。人们需要更多地了解这一公共卫生问题。它已经打到消息。所以 Perlatte，平板，有助于消化乳糖，说它在一个非常有创意的办法。
Claudia
案例简介：Synopsis Perlatte is a tablet that helps the digestion of lactose present in food. 35% os Brazilians are lactose intolerant but only 1% discovers it. So we needed to sell Perlatte and raise awareness about lactose intolerant at the same time. Strategy Instead of start the conversation talking about lactose intolerant, we started talking about a much simpler thing: milk. We made the entire country talk about it. And when everyone was paying attention, we turn around the conversation to lactose intolerant. Outcome Earned media: U$2.219.587,00 in 24hs More than 218 million impacts Trending Topics Brazil + 82% sales From 3rd to 1st place in sales during the campaign Execution Without further information, Claudia Leitte announced on Facebook that she would cut off the milk of her name. The public was shocked and the story hit the news. A lot of people criticized. But suddenly, everyone was talking about milk. A few days later, Claudia revealed the reason for the change. And internet went crazy. All the negative comments have turned into positive. And the lack of information have turned into awareness. CampaignDescription Leitte is a very famous surname in Brazil, and it means milk in portuguese. To raise the awareness of the Brazilian population about milk and lactose intolerance, we did what most people do when they discovers the issue: we cut the milk. But not any milk, we cut the most famous milk in Brazil: Claudia Leitte's surname. BriefExplanation Audience 35% of Brazilians are lactose intolerant but only 1% discovers it. People needed to know more about this public health issue. It had to hit the news. So Perlatte, a tablet that helps in the digestion of lactose, dit it in in a very creative way.
克劳迪娅
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Claudia
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基本信息
- 广告战役： #Europharma-网络-5d72#
- 广告品牌： Europharma
- 发布日期： 2000
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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