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看着它!
案例简介:为了宣传 2018 渥太华国际动漫节,麦克米兰想出了观看它!运动,利用卡通的一个关键元素: 动画无生命的物体。该策略是一种全力以赴的努力,通过使用谷歌式的眼睛装置对城市进行动画处理,将眼睛放在交通繁忙和高度不稳定的地区,来吸引通常保守的城市渥太华。其中最值得注意的是,在高度拥挤的 Byward 市场上,这座城市巨大的绰号标志发生了前所未有的变化。这些设施还配有运输广告和多张海报。这场运动取得了巨大成功,电影节的出席率高达 13%。
看着它!
案例简介:In order to promote the 2018 Ottawa International Animation Festival, McMillan came up with the Watch It! campaign, tapping into a key element of cartoons: animated inanimate objects. The strategy was an all-out effort to engage the normally conservative city of Ottawa by literally animating the city with googly-eye installations, placing the eyes in high-traffic and highly-Instagrammable areas. One of the most notable was the unprecedented alteration to the city’s massive moniker sign in the highly trafficked Byward Market. The installations were also backed up with transit advertising and multiple posters. The campaign was a huge success with attendance up 13% for the festival.
Watch It!
案例简介:为了宣传 2018 渥太华国际动漫节,麦克米兰想出了观看它!运动,利用卡通的一个关键元素: 动画无生命的物体。该策略是一种全力以赴的努力,通过使用谷歌式的眼睛装置对城市进行动画处理,将眼睛放在交通繁忙和高度不稳定的地区,来吸引通常保守的城市渥太华。其中最值得注意的是,在高度拥挤的 Byward 市场上,这座城市巨大的绰号标志发生了前所未有的变化。这些设施还配有运输广告和多张海报。这场运动取得了巨大成功,电影节的出席率高达 13%。
Watch It!
案例简介:In order to promote the 2018 Ottawa International Animation Festival, McMillan came up with the Watch It! campaign, tapping into a key element of cartoons: animated inanimate objects. The strategy was an all-out effort to engage the normally conservative city of Ottawa by literally animating the city with googly-eye installations, placing the eyes in high-traffic and highly-Instagrammable areas. One of the most notable was the unprecedented alteration to the city’s massive moniker sign in the highly trafficked Byward Market. The installations were also backed up with transit advertising and multiple posters. The campaign was a huge success with attendance up 13% for the festival.
看着它!
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Watch It!
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基本信息
- 广告品牌: Ottawa International Animation Festival
- 发布日期: 2019-03-12
- 行业领域: 生活服务 , 旅游/娱乐
- 媒体类别: 图文
- 广告语言: 英语
- 媒介平台: 网络
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