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Intuit QuickBooks: 在TBWA \ Chiat \ Day支持您
案例简介:
Intuit QuickBooks: 在TBWA \ Chiat \ Day支持您
案例简介:
Intuit QuickBooks: Backing You by TBWA\Chiat\Day
案例简介:
Intuit QuickBooks: Backing You by TBWA\Chiat\Day
案例简介:
Intuit QuickBooks: 在TBWA \ Chiat \ Day支持您
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Intuit QuickBooks: Backing You by TBWA\Chiat\Day
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While the world's best-known musicians took the stage at the Grammys, QuickBooks shined a spotlight on the contributions made by independent artists who power a $16bn music industry. As part of its 'Backing You' campaign, Intuit QuickBooks unveiled a short documentary style film featuring Linda Perry that focuses on the journey of emerging talent Willa Amai in an effort to celebrate the many self-employed and small businesses that help build the music industry.Linda Perry has founded two record labels, composed and produced hit songs including Beautiful for Christina Aguilera and Get the Party Started for Pink. Her latest venture, under the company name 'We Are Hear,' is working with 13-year-old YouTube sensation Willa Amai on her recent cover of Harder, Better, Faster, Stronger, that she created for the QuickBooks 'Backing You' debut commercial.CreditsAgency: TBWA\Chiat\DayPresident: Erin RileyChief Creative Officer: Renato FernandezHead of Production: Brian O’RourkeCreative Director: Ben BeazleyCreative Director: Kirsten RutherfordSocial Copywriter: Sasha VermaExecutive Producer: Kat UrbanProducer: Matthew MicioniPrint Producer: Dennis GuzmanGlobal Brand Leader: Cyril BedatBrand Director: Matt TheisenBrand Manager: Jillian RudmanAssistant Brand Manager: Alix JohnsonGroup Planning Director: John HickmanSr. Planner: Samira ShahabuddinSr. Digital Strategist: Emilie ArriveSr. Project Manager: Josh LevineSr. Business Affairs Manager: Jennifer AnayaProduction Agency: We Are HearDirector: Joe LaMattinaVocalist: Willa Amai
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