营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    ins-“我想改变成为21世纪环保主义者的形象,” 24岁的克里斯蒂·德鲁姆 (Kristy Drutm) 说

    案例简介:24岁的克里斯蒂·德鲁特曼 (Kristy Drutman) 说: “我想改变21世纪环保主义者的形象。”她是一位数字媒体战略家,也是Brown Girl Green (@ browngirl_green) 的创始人。克里斯蒂说: “我想创建一个媒体平台,将我作为犹太人、菲律宾裔美国环保主义者的身份与我制作娱乐性、幽默感和文化细微差别的气候媒体相结合。” 她在加州大学伯克利分校的最后一个学期创办了布朗女孩格林。“我对环境领域缺乏多样性和包容性感到沮丧,也对缺乏主流媒体对气候危机的报道感到沮丧。通过我的内容,我能够为希望与自然建立重新联系的少数群体创造一种社区意识,参与环境宣传,并想学习如何在一个以白人为主的领域中航行。对我来说,最重要的问题是资源开采和污染对贫困有色人种社区的影响。我发现,世界各地的土著人民,我们土地的原始管理者和保护者的不公正使我彻夜难眠。我想提醒人们,在建立一个健康,清洁的世界的过程中,不能以棕色和黑色的身体为代价。我深感责任重大,作为菲律宾侨民的一员,继续利用我的平台和特权弥合我们的政客和领导人在气候问题上所缺失的差距,并继续鼓励各个年龄段的人要求在为时已晚之前立即采取行动。“# ThisWeekOnInstagramPhoto by @ browngirl_green

    ins-“我想改变成为21世纪环保主义者的形象,” 24岁的克里斯蒂·德鲁姆 (Kristy Drutm) 说

    案例简介:“I want to change the image of what it means to be an environmentalist in the 21st century,” says 24-year-old Kristy Drutman. She’s a digital media strategist and the founder of Brown Girl Green (@browngirl_green).“I wanted to create a media platform that combined both my identity as a Jewish, Filipina-American environmentalist with my desire to make climate media that is entertaining, humorous and culturally nuanced,” says Kristy, who started Brown Girl Green during her final semester at the University of California, Berkeley.“I was frustrated with the lack of diversity and inclusion in the environmental field and also frustrated with the lack of mainstream media coverage of the climate crisis. Through my content, I have been able to create a sense of community for minorities who want to establish a reconnection with nature, to get engaged in environmental advocacy and want to learn how to navigate a predominately white field.The most important issues for me are the impacts of resource extraction and pollution on poor communities of color. I find that the injustices against Indigenous peoples worldwide, the original stewards and protectors of our land, is something that keeps me awake at night.I want to remind people that in the process of building a healthy, clean world, it can’t be at the expense of brown and black bodies.I feel a deep responsibility, as a member of the Filipino diaspora, to continue using my platform and privilege to bridge the gaps around what our politicians and leaders are missing about climate and to continue to encourage people of all ages to demand immediate action before it’s too late.”#ThisWeekOnInstagramPhoto by @browngirl_green

    ins - “I want to change the image of what it means to be an environmentalist in the 21st century,” says 24-year-old Kristy Drutm

    案例简介:24岁的克里斯蒂·德鲁特曼 (Kristy Drutman) 说: “我想改变21世纪环保主义者的形象。”她是一位数字媒体战略家,也是Brown Girl Green (@ browngirl_green) 的创始人。克里斯蒂说: “我想创建一个媒体平台,将我作为犹太人、菲律宾裔美国环保主义者的身份与我制作娱乐性、幽默感和文化细微差别的气候媒体相结合。” 她在加州大学伯克利分校的最后一个学期创办了布朗女孩格林。“我对环境领域缺乏多样性和包容性感到沮丧,也对缺乏主流媒体对气候危机的报道感到沮丧。通过我的内容,我能够为希望与自然建立重新联系的少数群体创造一种社区意识,参与环境宣传,并想学习如何在一个以白人为主的领域中航行。对我来说,最重要的问题是资源开采和污染对贫困有色人种社区的影响。我发现,世界各地的土著人民,我们土地的原始管理者和保护者的不公正使我彻夜难眠。我想提醒人们,在建立一个健康,清洁的世界的过程中,不能以棕色和黑色的身体为代价。我深感责任重大,作为菲律宾侨民的一员,继续利用我的平台和特权弥合我们的政客和领导人在气候问题上所缺失的差距,并继续鼓励各个年龄段的人要求在为时已晚之前立即采取行动。“# ThisWeekOnInstagramPhoto by @ browngirl_green

    ins - “I want to change the image of what it means to be an environmentalist in the 21st century,” says 24-year-old Kristy Drutm

    案例简介:“I want to change the image of what it means to be an environmentalist in the 21st century,” says 24-year-old Kristy Drutman. She’s a digital media strategist and the founder of Brown Girl Green (@browngirl_green).“I wanted to create a media platform that combined both my identity as a Jewish, Filipina-American environmentalist with my desire to make climate media that is entertaining, humorous and culturally nuanced,” says Kristy, who started Brown Girl Green during her final semester at the University of California, Berkeley.“I was frustrated with the lack of diversity and inclusion in the environmental field and also frustrated with the lack of mainstream media coverage of the climate crisis. Through my content, I have been able to create a sense of community for minorities who want to establish a reconnection with nature, to get engaged in environmental advocacy and want to learn how to navigate a predominately white field.The most important issues for me are the impacts of resource extraction and pollution on poor communities of color. I find that the injustices against Indigenous peoples worldwide, the original stewards and protectors of our land, is something that keeps me awake at night.I want to remind people that in the process of building a healthy, clean world, it can’t be at the expense of brown and black bodies.I feel a deep responsibility, as a member of the Filipino diaspora, to continue using my platform and privilege to bridge the gaps around what our politicians and leaders are missing about climate and to continue to encourage people of all ages to demand immediate action before it’s too late.”#ThisWeekOnInstagramPhoto by @browngirl_green

    ins-“我想改变成为21世纪环保主义者的形象,” 24岁的克里斯蒂·德鲁姆 (Kristy Drutm) 说

    暂无简介

    ins - “I want to change the image of what it means to be an environmentalist in the 21st century,” says 24-year-old Kristy Drutm

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入