本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
嗯
案例简介：TBWA \ San Juan将麦当劳最具标志性的视觉资产Golden Arches变成了拥有和品牌每种产品和成分的品牌-使用Golden Arches可视化薯条，热蛋糕和McFlurry等菜单项。“Mmmm” 广告系列呼应了简单性和标志性的图像，这已成为该品牌营销工作的标志。此活动是与专业设计办公室TBWA \ DXD design By Disruption合作进行的。视觉上引人注目的创意已经在社交和OOH上推出，从本周开始，整个波多黎各的电视、数字和社交媒体都在今年剩下的时间里运行。麦当劳波多黎各/Arcos Dorados的营销经理Adriana Cantero强调了设计的颠覆性，并指出: “在产品看起来相似的类别中，重要的是要建立使我们成为理想品牌的形象。这场运动是我们如何利用我们独特的资产 (金拱门) 在竞争中脱颖而出的一个很好的例子。“
嗯
案例简介：TBWA\ San Juan turned McDonald’s most iconic visual asset, the Golden Arches, to own and brand every product and ingredient -- using the Golden Arches to visualize menu items like fries, hotcakes and the McFlurry. The ‘MMMM’ campaign echoes the simplicity and iconic imagery that’s become a hallmark of the brand’s marketing efforts. This campaign was carried out in collaboration with the specialized design office TBWA \ DXD Design By Disruption. The visually compelling creative has launched on social and OOH, with TV, digital and social media running throughout Puerto Rico from this week throughout the remainder of the year. Adriana Cantero, Marketing Manager McDonald's Puerto Rico / Arcos Dorados highlights the disruptive nature of the design, noting, “In a category where products look similar, it is important to build up on the imagery that makes us an aspirational brand. This campaign is a good example of how we can leverage our unique assets (Golden Arches) to stand out from the competition.”
MMMM
案例简介：TBWA \ San Juan将麦当劳最具标志性的视觉资产Golden Arches变成了拥有和品牌每种产品和成分的品牌-使用Golden Arches可视化薯条，热蛋糕和McFlurry等菜单项。“Mmmm” 广告系列呼应了简单性和标志性的图像，这已成为该品牌营销工作的标志。此活动是与专业设计办公室TBWA \ DXD design By Disruption合作进行的。视觉上引人注目的创意已经在社交和OOH上推出，从本周开始，整个波多黎各的电视、数字和社交媒体都在今年剩下的时间里运行。麦当劳波多黎各/Arcos Dorados的营销经理Adriana Cantero强调了设计的颠覆性，并指出: “在产品看起来相似的类别中，重要的是要建立使我们成为理想品牌的形象。这场运动是我们如何利用我们独特的资产 (金拱门) 在竞争中脱颖而出的一个很好的例子。“
MMMM
案例简介：TBWA\ San Juan turned McDonald’s most iconic visual asset, the Golden Arches, to own and brand every product and ingredient -- using the Golden Arches to visualize menu items like fries, hotcakes and the McFlurry. The ‘MMMM’ campaign echoes the simplicity and iconic imagery that’s become a hallmark of the brand’s marketing efforts. This campaign was carried out in collaboration with the specialized design office TBWA \ DXD Design By Disruption. The visually compelling creative has launched on social and OOH, with TV, digital and social media running throughout Puerto Rico from this week throughout the remainder of the year. Adriana Cantero, Marketing Manager McDonald's Puerto Rico / Arcos Dorados highlights the disruptive nature of the design, noting, “In a category where products look similar, it is important to build up on the imagery that makes us an aspirational brand. This campaign is a good example of how we can leverage our unique assets (Golden Arches) to stand out from the competition.”
嗯
暂无简介
MMMM
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
