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MMMM
案例简介：TBWA \ 圣胡安将麦当劳最具标志性的视觉资产 “金色拱门” 变成了拥有和品牌的每一种产品和配料 -- 使用金色拱门来可视化薯条等菜单项,hotcakes 和 McFlurry。“Mmmm” 活动呼应了简单和标志性的形象，这已经成为品牌营销努力的标志。这项活动是与专门设计办公室 TBWA \ DXD 设计部门合作开展的。视觉上引人注目的创意已经在社交和 OOH 上推出，电视、数字和社交媒体从本周开始贯穿波多黎各，贯穿今年剩余时间。麦当劳波多黎各/Arcos Dorados 营销经理阿德里亚娜 · 坎特罗强调了设计的颠覆性，并指出，“在产品看起来相似的类别中,重要的是要建立起使我们成为一个有抱负的品牌的形象。这次活动是我们如何利用我们独特的资产 (金色拱门) 从竞争中脱颖而出的一个很好的例子。"
MMMM
案例简介：TBWA\ San Juan turned McDonald’s most iconic visual asset, the Golden Arches, to own and brand every product and ingredient -- using the Golden Arches to visualize menu items like fries, hotcakes and the McFlurry. The ‘MMMM’ campaign echoes the simplicity and iconic imagery that’s become a hallmark of the brand’s marketing efforts. This campaign was carried out in collaboration with the specialized design office TBWA \ DXD Design By Disruption. The visually compelling creative has launched on social and OOH, with TV, digital and social media running throughout Puerto Rico from this week throughout the remainder of the year. Adriana Cantero, Marketing Manager McDonald's Puerto Rico / Arcos Dorados highlights the disruptive nature of the design, noting, “In a category where products look similar, it is important to build up on the imagery that makes us an aspirational brand. This campaign is a good example of how we can leverage our unique assets (Golden Arches) to stand out from the competition.”
MMMM
案例简介：TBWA \ 圣胡安将麦当劳最具标志性的视觉资产 “金色拱门” 变成了拥有和品牌的每一种产品和配料 -- 使用金色拱门来可视化薯条等菜单项,hotcakes 和 McFlurry。“Mmmm” 活动呼应了简单和标志性的形象，这已经成为品牌营销努力的标志。这项活动是与专门设计办公室 TBWA \ DXD 设计部门合作开展的。视觉上引人注目的创意已经在社交和 OOH 上推出，电视、数字和社交媒体从本周开始贯穿波多黎各，贯穿今年剩余时间。麦当劳波多黎各/Arcos Dorados 营销经理阿德里亚娜 · 坎特罗强调了设计的颠覆性，并指出，“在产品看起来相似的类别中,重要的是要建立起使我们成为一个有抱负的品牌的形象。这次活动是我们如何利用我们独特的资产 (金色拱门) 从竞争中脱颖而出的一个很好的例子。"
MMMM
案例简介：TBWA\ San Juan turned McDonald’s most iconic visual asset, the Golden Arches, to own and brand every product and ingredient -- using the Golden Arches to visualize menu items like fries, hotcakes and the McFlurry. The ‘MMMM’ campaign echoes the simplicity and iconic imagery that’s become a hallmark of the brand’s marketing efforts. This campaign was carried out in collaboration with the specialized design office TBWA \ DXD Design By Disruption. The visually compelling creative has launched on social and OOH, with TV, digital and social media running throughout Puerto Rico from this week throughout the remainder of the year. Adriana Cantero, Marketing Manager McDonald's Puerto Rico / Arcos Dorados highlights the disruptive nature of the design, noting, “In a category where products look similar, it is important to build up on the imagery that makes us an aspirational brand. This campaign is a good example of how we can leverage our unique assets (Golden Arches) to stand out from the competition.”
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