案例简介：我们把保护和隐藏的普通面具变成了社会润滑剂。为万圣节制作 12 个不同的原始面具，每个面具都免费放在一瓶专门设计的 Smirnoff 冰上。 日本的万圣节不仅仅是一个派对。这是一个暂停正常社交政治的时代。斯米尔诺夫想成为乐趣的一部分 -- 并将这些文化特征融合在一起。 我们通过影响者和公关媒体传播这个想法，推出特别版的瓶子和面具。

案例简介：We turned the common mask to protect and hide behind – into a social lubricant. Creating 12 different original masks for Halloween, each free on a specially designed bottle of Smirnoff ICE. Halloween in Japan is more than a party. It’s a time where the normal politics of sociability are suspended. Smirnoff wanted to be a part of the fun – and fuse these cultural peculiarities together. We spread the idea through influencers and PR media to launch the special edition bottles and masks.

社交口罩 | Mask of Sociability

案例简介：我们把保护和隐藏的普通面具变成了社会润滑剂。为万圣节制作 12 个不同的原始面具，每个面具都免费放在一瓶专门设计的 Smirnoff 冰上。 日本的万圣节不仅仅是一个派对。这是一个暂停正常社交政治的时代。斯米尔诺夫想成为乐趣的一部分 -- 并将这些文化特征融合在一起。 我们通过影响者和公关媒体传播这个想法，推出特别版的瓶子和面具。

社交口罩 | Mask of Sociability

案例简介：We turned the common mask to protect and hide behind – into a social lubricant. Creating 12 different original masks for Halloween, each free on a specially designed bottle of Smirnoff ICE. Halloween in Japan is more than a party. It’s a time where the normal politics of sociability are suspended. Smirnoff wanted to be a part of the fun – and fuse these cultural peculiarities together. We spread the idea through influencers and PR media to launch the special edition bottles and masks.

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社交口罩 | Mask of Sociability

暂无简介