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地震
案例简介：
地震
案例简介：Business Sector Charities, Foundations, Volunteers Problem Volunteer numbers are always low and we wanted to encourage new sign ups. 情节 To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. Result Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%.
Earthquake
案例简介：
Earthquake
案例简介：Business Sector Charities, Foundations, Volunteers Problem Volunteer numbers are always low and we wanted to encourage new sign ups. 情节 To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. Result Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%.
地震
暂无简介
Earthquake
暂无简介
基本信息
- 广告战役： #红十字会-平面-b126#
- 广告品牌： 红十字会
- 发布日期： 2012-03-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 阿拉伯语
- 媒介平台： 网络
- 获得奖项：
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Redcross.org.lb/volunteer
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