本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
家庭事务
案例简介：关于活动: “他打我意味着他爱我” 是俄罗斯家庭暴力的常见借口。没有受害者的统计数据，也没有刑事规则。甚至目击者也不参与进来: “恋人的争吵很容易再次发生”。根据独立估计，几乎没有人意识到这种态度每年导致数千人死亡。 从 “家庭事务” 心理援助中心的经验来看，家庭暴力受害者很少能够自己解决问题。一般来说，他们为他们的折磨者辩护，或者更喜欢保密。因此，改变公众舆论并告诉人们在发现家庭暴力迹象后如何行为是极其重要的。 BBDO 俄罗斯组织和 “家庭事务” 心理援助中心制作了一段视频，警告人们不要背弃家庭中被殴打的妇女。 “我们的视频故意缺乏行动”，BBDO 文案 Kirill Tsytkin 说。“第一秒钟，你看到一个女人从相机上转动眼睛，一条短信从视力中消失。你可以和那个女人呆在一起或者跟着短信走。然而，无论你选择什么，你都必须再次观看视频才能从各个方面看到这个故事 ”。
家庭事务
案例简介：About campaign: “He beats me means he loves me” is a common excuse for domestic violence in Russia. There is no statistics for its victims, no criminal rule. Even witnesses don’t get involved: “Lovers’ tiffs are easily made up again”. According to independent estimates, almost none of them realize that such an attitude causes thousands of deaths each year. From the experience of “Family Matters” psychological aid center, domestic violence victims are rarely capable of solving their problems by themselves. As a rule, they justify their tormenters or prefer to keep it secret. Thus, it is extremely important to change public opinion and tell people how to behave having spotted signs of domestic violence. BBDO Russia Group and the “Family Matters” psychological aid center created a video warning people not to turn their back on a woman being beaten in a family. “Our video is purposely lacking action”, says Kirill Tsytkin, BBDO copywriter. “The first second you see a woman turning her eyes from the camera and a text going out of the eyesight. You can stay with the woman or follow the text. However, whatever you choose, you’ll have to watch the video again to see the story from all sides”.
Family Matters
案例简介：关于活动: “他打我意味着他爱我” 是俄罗斯家庭暴力的常见借口。没有受害者的统计数据，也没有刑事规则。甚至目击者也不参与进来: “恋人的争吵很容易再次发生”。根据独立估计，几乎没有人意识到这种态度每年导致数千人死亡。 从 “家庭事务” 心理援助中心的经验来看，家庭暴力受害者很少能够自己解决问题。一般来说，他们为他们的折磨者辩护，或者更喜欢保密。因此，改变公众舆论并告诉人们在发现家庭暴力迹象后如何行为是极其重要的。 BBDO 俄罗斯组织和 “家庭事务” 心理援助中心制作了一段视频，警告人们不要背弃家庭中被殴打的妇女。 “我们的视频故意缺乏行动”，BBDO 文案 Kirill Tsytkin 说。“第一秒钟，你看到一个女人从相机上转动眼睛，一条短信从视力中消失。你可以和那个女人呆在一起或者跟着短信走。然而，无论你选择什么，你都必须再次观看视频才能从各个方面看到这个故事 ”。
Family Matters
案例简介：About campaign: “He beats me means he loves me” is a common excuse for domestic violence in Russia. There is no statistics for its victims, no criminal rule. Even witnesses don’t get involved: “Lovers’ tiffs are easily made up again”. According to independent estimates, almost none of them realize that such an attitude causes thousands of deaths each year. From the experience of “Family Matters” psychological aid center, domestic violence victims are rarely capable of solving their problems by themselves. As a rule, they justify their tormenters or prefer to keep it secret. Thus, it is extremely important to change public opinion and tell people how to behave having spotted signs of domestic violence. BBDO Russia Group and the “Family Matters” psychological aid center created a video warning people not to turn their back on a woman being beaten in a family. “Our video is purposely lacking action”, says Kirill Tsytkin, BBDO copywriter. “The first second you see a woman turning her eyes from the camera and a text going out of the eyesight. You can stay with the woman or follow the text. However, whatever you choose, you’ll have to watch the video again to see the story from all sides”.
家庭事务
暂无简介
Family Matters
暂无简介
基本信息
- 广告战役： #Family Matters-网络-4a02#
- 广告品牌： Family Matters
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 俄语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
