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让你喜欢横幅的横幅
案例简介：执行 我们创建了一个互动横幅，允许用户用他们自己的帖子替换重定目标的横幅®笔记。在这个横幅后面有同样的技术，大网站用来识别人们，并向他们展示他们只看一次的东西。我们在访问量最大的俄罗斯网站上找到了位置，以确保用户符合他们的帖子®无论他们去哪里。如果用户点击了他的任何笔记，他会登陆一个帖子®页面，在那里他可以创建更多的贴纸，管理或删除它们。 结果 积极参与-47,6%，比俄罗斯平均互动横幅高 1300%，比之前的最高结果好 58%，正如我们使用的横幅网络所指出的那样。平均互动时间-152.40 秒，比市场上的最佳实践长 214%。97% 的用户选择在活动的几周内看到他们的重新定位横幅, 39% 的人使用该网站添加更多内容。 战略 发布它®是世界上最类似的品牌之一。我们的任务是开始制作 Post-it®数字对话的一个显著部分。我们决定使用互联网的元素，许多人对它有强烈的感情: 重新定位横幅。那些一次又一次带着同样的东西回到你身边的人。我们将这项技术重新用于人们故意放在他们眼前的东西: 发布®笔记。
让你喜欢横幅的横幅
案例简介：Execution We created an interactive banner, that allowed users to replace retargeting banners with their own Post-it® notes. Behind this banner there was the same technology big websites used to identify people and show them the things they only looked at once. We got placements on the most visited Russian websites to make sure that the users met their Post-it® notes wherever they went. If a user clicked on any of his notes, he would land on a Post-it® page, where he could create more stickers, manage or delete them all. Outcome Active Engagement - 47,6%, 1300% higher than that for an average interactive banner in Russia and 58% better than the previous highest result, as stated by the banner network we used. Average Interaction Time - 152.40 seconds, 214% longer than the best practices on the market.97% of the users chose to see their retargeting banners throughout several weeks of the campaign, 39% of them used the website to add more. Strategy Post-it® is one of the most analog brands in the world. Our task was to start making Post-it® a noticeable part of digital conversation. We decided to use the element of the Internet, many people have strong feelings for: retargeting banners. The ones that keep coming back to you with the same item again and again. We repurposed this technology for something people deliberately put in front of their eyes: Post-it® notes.
The Banner That Makes You Like Banners
案例简介：执行 我们创建了一个互动横幅，允许用户用他们自己的帖子替换重定目标的横幅®笔记。在这个横幅后面有同样的技术，大网站用来识别人们，并向他们展示他们只看一次的东西。我们在访问量最大的俄罗斯网站上找到了位置，以确保用户符合他们的帖子®无论他们去哪里。如果用户点击了他的任何笔记，他会登陆一个帖子®页面，在那里他可以创建更多的贴纸，管理或删除它们。 结果 积极参与-47,6%，比俄罗斯平均互动横幅高 1300%，比之前的最高结果好 58%，正如我们使用的横幅网络所指出的那样。平均互动时间-152.40 秒，比市场上的最佳实践长 214%。97% 的用户选择在活动的几周内看到他们的重新定位横幅, 39% 的人使用该网站添加更多内容。 战略 发布它®是世界上最类似的品牌之一。我们的任务是开始制作 Post-it®数字对话的一个显著部分。我们决定使用互联网的元素，许多人对它有强烈的感情: 重新定位横幅。那些一次又一次带着同样的东西回到你身边的人。我们将这项技术重新用于人们故意放在他们眼前的东西: 发布®笔记。
The Banner That Makes You Like Banners
案例简介：Execution We created an interactive banner, that allowed users to replace retargeting banners with their own Post-it® notes. Behind this banner there was the same technology big websites used to identify people and show them the things they only looked at once. We got placements on the most visited Russian websites to make sure that the users met their Post-it® notes wherever they went. If a user clicked on any of his notes, he would land on a Post-it® page, where he could create more stickers, manage or delete them all. Outcome Active Engagement - 47,6%, 1300% higher than that for an average interactive banner in Russia and 58% better than the previous highest result, as stated by the banner network we used. Average Interaction Time - 152.40 seconds, 214% longer than the best practices on the market.97% of the users chose to see their retargeting banners throughout several weeks of the campaign, 39% of them used the website to add more. Strategy Post-it® is one of the most analog brands in the world. Our task was to start making Post-it® a noticeable part of digital conversation. We decided to use the element of the Internet, many people have strong feelings for: retargeting banners. The ones that keep coming back to you with the same item again and again. We repurposed this technology for something people deliberately put in front of their eyes: Post-it® notes.
让你喜欢横幅的横幅
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The Banner That Makes You Like Banners
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