Books-Fresheners|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

书籍-清新剂

案例简介：直到 20世纪90年代，俄罗斯是世界上阅读最多的国家。现在人们阅读较少。连锁书店 “100 000 本书” 决定提醒人们阅读的必要性。厕所是所有人仍然阅读的地方之一。当那里没有书时，人们会阅读手头的任何东西，主要是空气清新剂。我们制作了印有世界畅销书片段的清新剂。书籍清新剂出现在商场、商业中心、办公室、餐馆和家庭商店的厕所里。书籍清新剂很受欢迎。促销活动后的下个月，“100 000 本书” 的出席率增长了 23%。现在他们将在连锁店的商店出售清新剂。

书籍-清新剂

案例简介：Till 1990’s Russia was the most reading country in the world. Now people read less. Chain of bookstores “100 000 books” decided to remind people about the necessity of reading. One of the places where all people still read is toilet. When there’s no book there, people read anything that is at hand and mostly air fresheners. We created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores. Books-fresheners gained popularity. Next month after promotion the attendance of “100 000 books” grew by 23%. Now they are going to sell the fresheners in the chain’s outlets.