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100 000书店连锁店: 书籍-清新剂
案例简介：
100 000书店连锁店: 书籍-清新剂
案例简介：
100 000 Books Chain of bookstores: Books-Fresheners
案例简介：
100 000 Books Chain of bookstores: Books-Fresheners
案例简介：
100 000书店连锁店: 书籍-清新剂
暂无简介
100 000 Books Chain of bookstores: Books-Fresheners
暂无简介
基本信息
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创作者
案例详情
Till 1990’s Russia was the most reading country in the world. Now people read less. Chain of bookstores “100 000 books” decided to remind people about the necessity of reading. One of the places where all people still read is toilet. When there’s no book there, people read anything that is at hand and mostly air fresheners. We created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores. Books-fresheners gained popularity. Next month after promotion the attendance of “100 000 books” grew by 23%. Now they are going to sell the fresheners in the chain’s outlets.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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