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    案例简介:你为什么认为他们被称为 “肥皂剧”?虽然宝洁公司最初是一家肥皂公司,但通过近185年的历史,我们已经成为世界领先的广告商之一。20世纪30年代初,宝洁公司率先制作了一种新型的日间广播娱乐节目 -- 一种通常被称为 “肥皂剧” 的戏剧性连续剧。今天,我们正在创建内容,以解决社会面临的一些最复杂的问题,包括平等与包容,环境可持续性以及 # 创新与技术的未来。这是一个 # 回到弗吉尼亚·佩恩 (左二) 和 “马·珀金斯” 的演员阵容,由宝洁制作,由宝洁品牌如象牙和杜兹肥皂赞助。1991,宝洁获得艾美奖终身成就奖,为白天戏剧艺术形式的发展做出了50年的贡献。# PGHeritage # TBT

    案例简介:Why do you think they’re called “SOAP operas”?! 🧼📻📺Although P&G started as a soap company, we've emerged into one of the world's leading advertisers through our nearly 185 year history. In the early 1930s P&G pioneered the production of a new type of daytime radio entertainment – a dramatic serial commonly called “soap operas”. Today we're creating content to address some of the most complex issues facing society, including equality & inclusion, environmental sustainability and the future of #innovation and technology. Here’s a #throwback to Virginia Payne (2nd from left) and the cast of “Ma Perkins” produced by P&G and sponsored by P&G brands such as Ivory and Duz soaps. In 1991 P&G was awarded an Emmy for lifetime achievement for 50 years contributing to and developing the daytime drama art form. #PGHeritage #TBT

    宝洁 - Why do you think they’re called “SOAP operas”?! 🧼📻📺Although P&G started as a soap company, we've emerged into one of the wo

    案例简介:你为什么认为他们被称为 “肥皂剧”?虽然宝洁公司最初是一家肥皂公司,但通过近185年的历史,我们已经成为世界领先的广告商之一。20世纪30年代初,宝洁公司率先制作了一种新型的日间广播娱乐节目 -- 一种通常被称为 “肥皂剧” 的戏剧性连续剧。今天,我们正在创建内容,以解决社会面临的一些最复杂的问题,包括平等与包容,环境可持续性以及 # 创新与技术的未来。这是一个 # 回到弗吉尼亚·佩恩 (左二) 和 “马·珀金斯” 的演员阵容,由宝洁制作,由宝洁品牌如象牙和杜兹肥皂赞助。1991,宝洁获得艾美奖终身成就奖,为白天戏剧艺术形式的发展做出了50年的贡献。# PGHeritage # TBT

    宝洁 - Why do you think they’re called “SOAP operas”?! 🧼📻📺Although P&G started as a soap company, we've emerged into one of the wo

    案例简介:Why do you think they’re called “SOAP operas”?! 🧼📻📺Although P&G started as a soap company, we've emerged into one of the world's leading advertisers through our nearly 185 year history. In the early 1930s P&G pioneered the production of a new type of daytime radio entertainment – a dramatic serial commonly called “soap operas”. Today we're creating content to address some of the most complex issues facing society, including equality & inclusion, environmental sustainability and the future of #innovation and technology. Here’s a #throwback to Virginia Payne (2nd from left) and the cast of “Ma Perkins” produced by P&G and sponsored by P&G brands such as Ivory and Duz soaps. In 1991 P&G was awarded an Emmy for lifetime achievement for 50 years contributing to and developing the daytime drama art form. #PGHeritage #TBT

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    宝洁 - Why do you think they’re called “SOAP operas”?! 🧼📻📺Although P&G started as a soap company, we've emerged into one of the wo

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