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爱情不休假
案例简介:学分
爱情不休假
案例简介:Credits
Love Doesn't Take Vacations
案例简介:学分
Love Doesn't Take Vacations
案例简介:Credits
爱情不休假
暂无简介
Love Doesn't Take Vacations
暂无简介
基本信息
- 广告品牌: Prefeitura de Nova Lima
- 发布日期: 2023-12
- 行业领域: 饮食/特产 , 宠物食品
- 媒体类别: 海报/平面 , 短视频 , 图文
- 广告语言: 英语
- 媒介平台: 网络
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创作者
案例详情
A family is preparing for a vacation: the mother is packing suitcases, the father is loading them into the car, and the son is gathering his toys. The family dog eagerly follows each action, excited about the upcoming departure. They all get into the car, and the mother asks if they've forgotten anything. The father checks the rearview mirror, confirming that nothing has been left behind. As they accelerate, the saddened son looks through the rear windshield of the car, witnessing their dog left behind, becoming yet another abandoned pet. This story would be absurd if it weren't a reality in Brazil. Every year, the number of abandoned animals increases, with the pretext of not having a place to leave pets during national holidays. According to the World Health Organization, in 2022, this number reached 30 million animals. To further address the issue, Bill 5,481/2020 was proposed, creating the "Green December" campaign dedicated to raising awareness against animal abandonment. Despite efforts made by the National Parliament, campaigns on the animal cause still receive limited space and investment. Therefore, we initiated the "Love Doesn't Take Vacations" campaign for the Nova Lima City Hall, where the scenario described at the beginning of this synopsis transforms into a video for social media with the goal of raising awareness and encouraging the reporting of cases to reduce these numbers. In less than 10 days, the content garnered over 1 million impressions, 300 shares, reaching 90% of the city's population.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
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任意搜索品牌关键词,脑洞创意策划1秒呈现
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一键搜索竞品往年广告,一眼掌握对手市场定位
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