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每个别针都讲述一个故事
案例简介：英国皇家军团进入增强现实 [AR}，将 Passchendaele 的强大故事带入生活，与年轻观众联系。 这个想法扩大了英国 Geometry 创建的 “每一根别针讲述一个故事” 活动的成功。为了纪念 60,083 名士兵在第一次世界大战最血腥的进攻之一帕斯卡德尔战役中做出最大牺牲，军团委托限量版帕斯卡德尔 100 罂粟翻领别针。英国炮弹引信和从帕施登代尔战场收集的泥土样本被熔化，产生了 60,083 枚罂粟别针，以纪念和纪念每一个在战斗中倒下的英国士兵。 与全球增强现实 [AR] 合作伙伴 Blippar 合作，几何学现在将针背后的人类故事带入了 AR 的生活。每个别针都在一个纪念盒里 -- 当用 Blippar 应用程序扫描时，会变成一个泥泞的海沟，当你听到士兵、飞行员和护士的个人故事时，会看到 Passchendaele: 他们的个人胜利，家人和朋友留在家里。 通过融合敏锐的人类行为洞察力和流行技术，一个世纪前的故事被带到今天的观众。
每个别针都讲述一个故事
案例简介：The Royal British Legion steps into augmented reality [AR} to bring to life powerful stories from Passchendaele to connect with young audiences. The idea expands the success of the ‘Every Pin Tells a Tale’ campaign created by Geometry UK. To commemorate the 60,083 soldiers who made the ultimate sacrifice at the Battle of Passchendaele, one of the First World War’s bloodiest offensives, the Legion commissioned limited-edition Passchendaele 100 poppy lapel pins. British artillery shell fuses and earth samples collected from Passchendaele battlefields were melted down to create 60,083 poppy pins to honour and remember every British soldier who fell during battle. With global Augmented Reality [AR] partner Blippar, Geometry now brings the human stories behind the pins to life in AR. Each pin comes in a commemorative box - when scanned with the Blippar app, transforms into a muddy trench giving a glimpse into Passchendaele as you hear the personal stories of soldiers, pilots and nurses: their personal triumphs, families and friends left at home. By blending sharp human behaviour insight and popular technology, stories from a century ago are brought to today’s audience.
Every Pin Tells a Tale
案例简介：英国皇家军团进入增强现实 [AR}，将 Passchendaele 的强大故事带入生活，与年轻观众联系。 这个想法扩大了英国 Geometry 创建的 “每一根别针讲述一个故事” 活动的成功。为了纪念 60,083 名士兵在第一次世界大战最血腥的进攻之一帕斯卡德尔战役中做出最大牺牲，军团委托限量版帕斯卡德尔 100 罂粟翻领别针。英国炮弹引信和从帕施登代尔战场收集的泥土样本被熔化，产生了 60,083 枚罂粟别针，以纪念和纪念每一个在战斗中倒下的英国士兵。 与全球增强现实 [AR] 合作伙伴 Blippar 合作，几何学现在将针背后的人类故事带入了 AR 的生活。每个别针都在一个纪念盒里 -- 当用 Blippar 应用程序扫描时，会变成一个泥泞的海沟，当你听到士兵、飞行员和护士的个人故事时，会看到 Passchendaele: 他们的个人胜利，家人和朋友留在家里。 通过融合敏锐的人类行为洞察力和流行技术，一个世纪前的故事被带到今天的观众。
Every Pin Tells a Tale
案例简介：The Royal British Legion steps into augmented reality [AR} to bring to life powerful stories from Passchendaele to connect with young audiences. The idea expands the success of the ‘Every Pin Tells a Tale’ campaign created by Geometry UK. To commemorate the 60,083 soldiers who made the ultimate sacrifice at the Battle of Passchendaele, one of the First World War’s bloodiest offensives, the Legion commissioned limited-edition Passchendaele 100 poppy lapel pins. British artillery shell fuses and earth samples collected from Passchendaele battlefields were melted down to create 60,083 poppy pins to honour and remember every British soldier who fell during battle. With global Augmented Reality [AR] partner Blippar, Geometry now brings the human stories behind the pins to life in AR. Each pin comes in a commemorative box - when scanned with the Blippar app, transforms into a muddy trench giving a glimpse into Passchendaele as you hear the personal stories of soldiers, pilots and nurses: their personal triumphs, families and friends left at home. By blending sharp human behaviour insight and popular technology, stories from a century ago are brought to today’s audience.
每个别针都讲述一个故事
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Every Pin Tells a Tale
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