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戛纳有披萨
案例简介：如果你去过戛纳狮子队，你知道你可以在白天或晚上的任何时候喝酒，但是午夜后几乎不可能找到食物。结果是很多喝醉、饥饿的人在凌晨 3 点在镇上蹒跚前行。Deutsch LA 今年想用滑板车帮助这些人，滑板车将在整个戛纳提供免费的深夜披萨，还有一个移动应用程序将帮助他们找到它。 我们正在与当地的一家比萨店合作，从街上有人群的任何地方分发五辆德国品牌滑板车的比萨饼, 无论是在派对上还是在戛纳传奇，比如 Gutter 酒吧。司机们将穿着我们的颜色，橙色连身衣和白色头盔。我们不想让人们简单地希望我们停下来，而是想给人们一种方法来寻找一片。所以我们创建了一个移动交付应用程序和一个移动网站，CannesHasPizza.com。排水沟酒吧称，司机们将携带装有 GPS 功能的 iphone，当他们飞往新目的地时,他们在应用程序上点击目的地。人们看着这个网站会在地图上看到一个带有比萨图标的新位置 -- 并且可以用踏板车图标准确地知道踏板车在哪里。
戛纳有披萨
案例简介：If you’ve been to the Cannes Lions, you know that you can get booze any time day or night, but it’s almost impossible to find food after midnight. The result is a lot of drunk, hungry people stumbling around town at 3 in the morning. Deutsch LA wants to help those people this year with scooters that will deliver free late-night pizza throughout Cannes—and a mobile app that will help them find it. We’re working with a local pizzeria to hand out pizza from five Deutsch LA-branded scooters anywhere there’s a crowd on the street, whether that’s at a party letting out or at Cannes legends like the Gutter Bar. Drivers will be wearing our colors, with orange jumpsuits and white helmets.Rather than having people simply hope we stop by, we wanted to give people a way to find a slice. So we created a mobile delivery app and a mobile site, CannesHasPizza.com. Drivers will be carrying GPS-enabled iPhones in arm holsters, and when they take off for a new destination, say the Gutter Bar, they punch in that destination on the app.People looking at the site will see the new location on the map with a pizza icon—and will be able to tell exactly where the scooters are with a scooter icon.
Cannes Has Pizza
案例简介：如果你去过戛纳狮子队，你知道你可以在白天或晚上的任何时候喝酒，但是午夜后几乎不可能找到食物。结果是很多喝醉、饥饿的人在凌晨 3 点在镇上蹒跚前行。Deutsch LA 今年想用滑板车帮助这些人，滑板车将在整个戛纳提供免费的深夜披萨，还有一个移动应用程序将帮助他们找到它。 我们正在与当地的一家比萨店合作，从街上有人群的任何地方分发五辆德国品牌滑板车的比萨饼, 无论是在派对上还是在戛纳传奇，比如 Gutter 酒吧。司机们将穿着我们的颜色，橙色连身衣和白色头盔。我们不想让人们简单地希望我们停下来，而是想给人们一种方法来寻找一片。所以我们创建了一个移动交付应用程序和一个移动网站，CannesHasPizza.com。排水沟酒吧称，司机们将携带装有 GPS 功能的 iphone，当他们飞往新目的地时,他们在应用程序上点击目的地。人们看着这个网站会在地图上看到一个带有比萨图标的新位置 -- 并且可以用踏板车图标准确地知道踏板车在哪里。
Cannes Has Pizza
案例简介：If you’ve been to the Cannes Lions, you know that you can get booze any time day or night, but it’s almost impossible to find food after midnight. The result is a lot of drunk, hungry people stumbling around town at 3 in the morning. Deutsch LA wants to help those people this year with scooters that will deliver free late-night pizza throughout Cannes—and a mobile app that will help them find it. We’re working with a local pizzeria to hand out pizza from five Deutsch LA-branded scooters anywhere there’s a crowd on the street, whether that’s at a party letting out or at Cannes legends like the Gutter Bar. Drivers will be wearing our colors, with orange jumpsuits and white helmets.Rather than having people simply hope we stop by, we wanted to give people a way to find a slice. So we created a mobile delivery app and a mobile site, CannesHasPizza.com. Drivers will be carrying GPS-enabled iPhones in arm holsters, and when they take off for a new destination, say the Gutter Bar, they punch in that destination on the app.People looking at the site will see the new location on the map with a pizza icon—and will be able to tell exactly where the scooters are with a scooter icon.
戛纳有披萨
暂无简介
Cannes Has Pizza
暂无简介
基本信息
- 广告战役： #Cannes Has Pizza#
- 广告品牌： Deutsch LA
- 发布日期： 2013-06-01
- 行业领域： 广告营销 , 商务服务
- 媒体类别： 户外
- 广告语言： 法语
- 媒介平台： 网络
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