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带激光的IMAX
案例简介：品牌和设计工作室trollb ä ck公司通过IMAX的顶级技术产品Laser为IMAX设计并提供了体验式品牌更新。该作品包括一个身临其境的预演，可在IMAX中使用激光观看电影，以视觉方式传达公司下一代视觉，音频和剧院设计技术的内幕，这些技术将继续定义该行业。 结合使用CGI，真人摄影和超高分辨率数字图像，trollb ä ck公司的这项新作品将重点从格式转移到体验，将IMAX与Laser的价值传达给潜在的行业合作伙伴和消费者。这是IMAX首次围绕其最新的商业激光技术使用面向消费者的消息来展示其对巨型下一代技术的投资，这是该公司先前B2B-focused方法的主要枢纽。
带激光的IMAX
案例简介：Branding and design studio Trollbäck+Company have designed and delivered an experiential brand refresh for IMAX with Laser, IMAX’s top-tier technology offering. The work includes an immersive pre-roll open for films viewed in IMAX with Laser that visually conveys the inside story of the company’s next-gen visual, audio, and theater design technologies that continue to define the industry. Using a combination of CGI, live action photography, and ultra high-res digital imagery, this new work by Trollbäck+Company shifts focus from format to experience, communicating the value of IMAX with Laser to potential industry partners and consumers alike. It is the first time IMAX has used consumer facing messaging around its newest commercial Laser technology to show off its investment in the giant, next-gen technology, a major pivot from the company’s previous, B2B-focused approach.
IMAX with Laser
案例简介：品牌和设计工作室trollb ä ck公司通过IMAX的顶级技术产品Laser为IMAX设计并提供了体验式品牌更新。该作品包括一个身临其境的预演，可在IMAX中使用激光观看电影，以视觉方式传达公司下一代视觉，音频和剧院设计技术的内幕，这些技术将继续定义该行业。 结合使用CGI，真人摄影和超高分辨率数字图像，trollb ä ck公司的这项新作品将重点从格式转移到体验，将IMAX与Laser的价值传达给潜在的行业合作伙伴和消费者。这是IMAX首次围绕其最新的商业激光技术使用面向消费者的消息来展示其对巨型下一代技术的投资，这是该公司先前B2B-focused方法的主要枢纽。
IMAX with Laser
案例简介：Branding and design studio Trollbäck+Company have designed and delivered an experiential brand refresh for IMAX with Laser, IMAX’s top-tier technology offering. The work includes an immersive pre-roll open for films viewed in IMAX with Laser that visually conveys the inside story of the company’s next-gen visual, audio, and theater design technologies that continue to define the industry. Using a combination of CGI, live action photography, and ultra high-res digital imagery, this new work by Trollbäck+Company shifts focus from format to experience, communicating the value of IMAX with Laser to potential industry partners and consumers alike. It is the first time IMAX has used consumer facing messaging around its newest commercial Laser technology to show off its investment in the giant, next-gen technology, a major pivot from the company’s previous, B2B-focused approach.
带激光的IMAX
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IMAX with Laser
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