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柴油: 意大利阳狮的弗朗西丝卡
案例简介:
柴油: 意大利阳狮的弗朗西丝卡
案例简介:
Diesel: Francesca by Publicis Italy
案例简介:
Diesel: Francesca by Publicis Italy
案例简介:
柴油: 意大利阳狮的弗朗西丝卡
暂无简介
Diesel: Francesca by Publicis Italy
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Diesel has launched a short film titled 'Francesca.'Directed by Francois Rousselet and realized with the advice of Diversity, an Italian association committed to promoting social inclusion. The short video features a young woman, who is assigned male at birth, as she begins transitioning through life, in feats both big and small, as she achieves her dreams. “Francesca” debuts at the commencement of Pride month, with the film expresing Diesel’s 'For Successful Living' spirit, as the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.Francesca is played by model and activist Harlow Monroe. Rousselet tracks Francesca’s transition over time, and the viewer sees our heroine embracing herself as she comes into her true identity. Throughout the vignette, a Christian cross motif appears—including from the very first scene, as a pendant. She does not hide her transition; Francesca is seen recognizing herself as female on an application. The final scenes show another ultimate desire: Francesca enters a nunnery, swapping her Diesel denim for a habit, fulfilling both her own intentions and the pursuit of her faith.CreditsCreditsAgency CreditsCreative Agency: Publicis ItalyGlobal CCO Publicis WW: Bruno BertelliCCO Publicis Italy: Cristiana BoccassiniGlobal Creative Director: Mihnea GheorghiuGlobal Creative Director: Thiago CruzArt Director: Mattia MingardoCopywriter: Silvia SerreliStrategic Planner: Monica RadulescuAccount director: Filippo D’AndreaGroup Account Director: Ilaria CastiglioniAccount Manager: Mirko De MartiniHead of TV Production: Francesca ZazzeraTv Producer: Anna SicaSocial Media Manager: Saraluna MiccicheHead of Social Client Services and Strategy: Alessandro BochicchioMSL Group Director / Head of Engagement and Experience: Kim PiquetFilm credits Directed by François Rousselet @françois_rousseletProduced by Division @divisiondivisionProducer Jules de Chateleux @julesdvsnDop Matias Boucard @boucardmatiasSteadycam Aymeric Colas @aymeric_colasEditor Nicolas Larrouquere @pinacola_Line producer Alexis FonvieilleProduction service @nikita_bukowski with @family_productionArt department Olga Zlobina @olga_zlooPostproduction @mikrosimageVfx producer Sébastien NoyonSupervisor and flame Artist Franck Lambertzflame Artist Flore Mounier @flaurreGrader Arthur Paux @arthurpauxGrader Assistant Loic lavaux @loiclavauxMusic creditsMusic // SizzerMusic Supervision // Michael BertoldiniMusic Producer // Seppl Kretz
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