UK creative and design agency Purple Creative has produced a beautiful coffee table book, called ‘Well Served Here’, to amplify the success of Pilsner Urquell Tankovna beer and the people who have been trained to pour it perfectly over the last five years. Pilsner Urquell actively started promoting its revolutionary tank beer system in 2011 to serve beer as fresh as it is in their brewery cellars. Tankovna is unpasteurised beer delivered direct to bars within 48 hours of the brewery in Pilsen. Ignoring conventional packaging and serving methods, the brand created ‘tank bars’ showcasing the actual steel tanks used to store the beer. This idea has been much copied since Pilsner Urquell tank bars began appearing. Purple has been involved in the project right from the start, and the agency’s work spans a myriad of different activity - from creating a new global brand identity and guidelines in 2012, to activating on and off-trade strategies, to developing tactical activations and events, running global workshops and working directly with local markets and bars, to the research, creation and production of the book, which is being shared with present and future Tankovna bars. The book is also given as a tool to potential/future tank bars - to inspire, create a business case and show the importance of craft for PU. CreditsCo-founder and creative director: Steve Bewick