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比较市场: 万岁的猫鼬电影《VCCP》
案例简介:
比较市场: 万岁的猫鼬电影《VCCP》
案例简介:
Compare the Market: Hooray For a Year of Meerkat Movies by VCCP
案例简介:
Compare the Market: Hooray For a Year of Meerkat Movies by VCCP
案例简介:
比较市场: 万岁的猫鼬电影《VCCP》
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Compare the Market: Hooray For a Year of Meerkat Movies by VCCP
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Compare the Market has today unveiled its latest advertisement for Meerkat Movies, which captures the magic and surprise of the silver screen. Packed with iconic film references throughout, the ad reimagines Barbara Streisand’s ‘Rain On My Parade,’ sung by Aleksandr, to bring to life the variety of films that can be seen with a year’s membership to Meerkat Movies.Shot on location in Cape Town, where films such as Tomb Raider, Black Sails and Eye in the Sky were recorded, the advert is comparethemarket.com’s most ambitious yet.Parisian choreographer Oliver Casamayou, who has worked with Kylie Minogue, Will Young and Cirque Du Soleil, created the elaborate choreography seen throughout. Wardrobe was curated by Moira Meyer, who has worked on films such as Blood Diamond, Lord of War and The Hurt Locker.Key pieces of costume include Brad Pitt’s uniform from Fury, and Cate Blanchett’s dress from Elizabeth.CreditsExecutive creative director: Darren BailesCreative directors: Matt Lloyd, Greg Milbourne, Jay FretwellTV producer: James LethemPlanning director: Hannah JamesAccount director: Sam DanielsAccount manager: Jamie Isaac-RichardsProduction company: Passion PicturesLive Action production company: Moonlighting Film Production ServicesAnimation, VFX & post production: Passion PicturesDirector: Dave ScanlonChoreography: Olivier CasamayouWardrobe: Moira MeyerLive action producer: Patrick DuguidAnimation producer: Anna CunningtonEditor: Gus Herdman, TrimColourist: Simone Grattarola, Time Based ArtsSound engineer: Ben Leeves, JungleMusic clearance: Soho MusicArrangement: Vince WadePost-production: Brian Carbin, Stone Dogs
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