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文物纸牌 “口袋里的宫殿”
案例简介:这项名为 “文物纸牌“ 口袋里的宫殿 ”的专业活动于2021年8月年在中国出版。它是为品牌创建的: 故宫博物院,由广告代理商: 腾讯in House。此综合媒体活动与电子,技术和酒店,旅游业有关,并包含1个媒体资产。4个月前由项目经理: 腾讯的Roy提交。
文物纸牌 “口袋里的宫殿”
案例简介:This professional campaign titled 'RELICS SOLITAIRE “Palace in Your Pocket”' was published in China in August, 2021. It was created for the brand: The Palace Museum, by ad agency: Tencent in House. This Integrated medium campaign is related to the Electronics, Technology and Hospitality, Tourism industries and contains 1 media asset. It was submitted 4 months ago by Project Manager: Roy of Tencent.
RELICS SOLITAIRE “Palace in Your Pocket”
案例简介:这项名为 “文物纸牌“ 口袋里的宫殿 ”的专业活动于2021年8月年在中国出版。它是为品牌创建的: 故宫博物院,由广告代理商: 腾讯in House。此综合媒体活动与电子,技术和酒店,旅游业有关,并包含1个媒体资产。4个月前由项目经理: 腾讯的Roy提交。
RELICS SOLITAIRE “Palace in Your Pocket”
案例简介:This professional campaign titled 'RELICS SOLITAIRE “Palace in Your Pocket”' was published in China in August, 2021. It was created for the brand: The Palace Museum, by ad agency: Tencent in House. This Integrated medium campaign is related to the Electronics, Technology and Hospitality, Tourism industries and contains 1 media asset. It was submitted 4 months ago by Project Manager: Roy of Tencent.
文物纸牌 “口袋里的宫殿”
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RELICS SOLITAIRE “Palace in Your Pocket”
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The Forbidden City website used to be like a functional library that no one visits, not mobile-friendly. The scale of the relics is not only a treasure but also a challenge for the production. Without leaving any relics, we must rethink the whole logic and user journey. We would like to achieve it under a single-page website. Geometric art patterns have embedded themselves in relics throughout different Chinese dynasties. Clouds, flowers, animals, dragons, each exists in thousands of variations. We enabled AI to study these patterns and created a pattern solitaire code. Every treasure will lead to two different relics with similar code. Fascinatingly, only one interface design is required to start your exploration. The system will generate your relic footprint and save your browsing history to produce a QR Code save point. Share it on social media, and others can pick up from where you left off to start their own solitaire. The “Palace in Your Pocket” eventually went viral and sparked mass followers on the web. The pattern is the sharing feature for all relics after long time of research. It shares among different dynasties. AI studies each pattern to create a solitaire experience. Select one pattern to start exploring and generate a poster that assembles all relics user has viewed whenever they want.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
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任意搜索品牌关键词,脑洞创意策划1秒呈现
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一键搜索竞品往年广告,一眼掌握对手市场定位
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