"Yo! My Saint" a film by Ana Lily Amirpour and music by Karen O feat. Michael Kiwanuk|海报/平面,短视频|广告营销案例【ADGuider广告指南】

“哟!我的圣人” 由Ana Lily Amirpour拍摄的电影和Karen O feat创作的音乐。迈克尔·基瓦纽克

案例简介：MediaSpend Karen O是我们这个时代最受认可的女性摇滚音乐家之一，是Yeah Yeah Yeahs的领头人。在她原来的轨道哟!我的圣人由Daniele Luppi制作，Karen O在艺术家和他的缪斯之间创作了二重唱，由Michael Kiwanuka演唱。这首歌的灵感来自音乐家坂本龙一和模特山口幸子之间的真实生活恋情，后者也是设计师高田贤三的缪斯。Karen O将这些参考文献提炼成一首歌，这首歌既是悲哀的摇滚，又是精致的摇篮曲。 EntrySummary 与KENZO的春夏2018系列有关，该系列由83位亚洲模特组成，哟!我的圣人继续庆祝亚洲参考文献，这些文献与KENZO丰富的历史保持紧密联系。受创始人Kenzo Takada的原始缪斯，模特和右手山口Sayoko和日本音乐家Ryuichi Sakamoto的启发，这部电影探索了摄影师与他们的缪斯之间的深层联系，并使用了亚洲主要演员-包括Alex Zhang Hungtai，Jessica Henwick和Mizuhara Kiko。通过这个项目，Kenzo不仅通过Youtube，Instagram和盈利媒体吸引了观众，还通过所有著名的音乐流媒体渠道，包括Spotify，Apple music，Amazon Music和Google Music。Karen O和Kenzo制作了限量版黑胶唱片，并在洛杉矶，巴黎和迪拜举行了放映晚会。简要说明导演与Karen O合作，哟!我的圣人探索摄影师和他的模特缪斯之间的单相思。这部电影在拍摄现场开始，由Alex Zhang Hungtai扮演的摄影师在拍摄当前拍摄对象Mizuhara Kiko的照片时，闪回了Jessica Henwick扮演的失踪爱情。摄影师和缪斯在化妆和头发测试，拍照和卡拉ok屏幕上通过凄美而情绪化的歌词互相唱歌。他们似乎封锁了他们周围的世界，他们只专注于彼此，但似乎从未联系过。当这首歌在卡拉ok吧的环境中以字面和隐喻的方式在屏幕上结束时，摄影师和他的缪斯都充满了渴望和放手的渴望。

“哟!我的圣人” 由Ana Lily Amirpour拍摄的电影和Karen O feat创作的音乐。迈克尔·基瓦纽克

案例简介：MediaSpend Karen O is one of the most recognized female rock musicians of our time as the front woman for Yeah Yeah Yeahs. In her original track YO! MY SAINT produced by Daniele Luppi, Karen O composed a duet between an artist and his muse featuring vocals by Michael Kiwanuka. The song’s inspiration comes from the true life love affair between musician Ryuichi Sakamoto and model Sayoko Yamaguchi, who was also muse to designer Kenzo Takada. Karen O distilled these references into a song that’s part mournful rock and part delicate lullaby. EntrySummary In connection with KENZO’s Spring/Summer 2018 collection, which featured an ensemble of 83 Asian models, YO! MY SAINT continues the celebration of Asian references that remain strong with KENZO’s rich history. Inspired by founder Kenzo Takada’s original muses, model and right-hand Sayoko Yamaguchi and Japanese musician Ryuichi Sakamoto, the film explores the deep connection between a photographer and their muse using an Asian lead cast - including Alex Zhang Hungtai, Jessica Henwick and Kiko Mizuhara. With this project, Kenzo reached audiences not only through Youtube, Instagram and through earned media, but also through all notable music streaming channels including Spotify, Apple Music, Amazon Music, and Google Music. Karen O and Kenzo produced a limited edition vinyl as well as held screening parties in LA, Paris and Dubai. BriefExplanation Director in collaboration with Karen O, YO! MY SAINT explores the unrequited love between a photographer and his model muse. The film opens on the set of photoshoot where the photographer, played by Alex Zhang Hungtai, flashes back to his missing love, played by Jessica Henwick, while taking photos of his current subject, Kiko Mizuhara. The photographer and muse sing to one another during makeup and hair tests, photo sittings and karaoke screens through poignant yet emotive lyrics. Seemingly blocking out the world around the them, they focus solely on each other, but never seem to connect. As the song ends literally and metaphorically on screen in the setting of a Karaoke bar, the photographer and his muse are left with a sense of longing, and the desire to let go.