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农民自杀 3
案例简介：迄今为止，印度已有 300,000 多名农民因农作物歉收、干旱和债务而自杀。提高认识运动从展览开始。12 张死去农民的肖像是用干燥、烧焦的干草制作的，展示和拍卖。事实证明，他们失败的原因正是他们希望的灯塔。干草肖像的照片被复制在平面广告和海报中，并用于推动孟买展览的交通。
农民自杀 3
案例简介：More than 300,000 farmers in India have committed suicide till date, plagued by crop failure, drought and debt. The awareness campaign began with an exhibition. 12 portraits of dead farmers were created from dry, burnt hay, displayed and auctioned. The very cause of their undoing proved to be a beacon of hope for them. Photographs of the hay portraits were replicated in print ads and posters and used to drive traffic to the exhibition held in Mumbai.
FARMERS' SUICIDES 3
案例简介：迄今为止，印度已有 300,000 多名农民因农作物歉收、干旱和债务而自杀。提高认识运动从展览开始。12 张死去农民的肖像是用干燥、烧焦的干草制作的，展示和拍卖。事实证明，他们失败的原因正是他们希望的灯塔。干草肖像的照片被复制在平面广告和海报中，并用于推动孟买展览的交通。
FARMERS' SUICIDES 3
案例简介：More than 300,000 farmers in India have committed suicide till date, plagued by crop failure, drought and debt. The awareness campaign began with an exhibition. 12 portraits of dead farmers were created from dry, burnt hay, displayed and auctioned. The very cause of their undoing proved to be a beacon of hope for them. Photographs of the hay portraits were replicated in print ads and posters and used to drive traffic to the exhibition held in Mumbai.
农民自杀 3
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FARMERS' SUICIDES 3
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基本信息
- 广告战役： #The Times of India-户外-63314#
- 广告品牌： The Times of India
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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