Heroes of the Night|微电影|广告营销案例【ADGuider广告指南】

夜晚的英雄

案例简介：贝克的 “夜晚英雄” 应用程序将WhatsApp聊天从传奇之夜变成了个性化漫画与朋友聚会的难忘之夜通常基于WhatsApp的群聊。随着夜晚的发展，您最终会获得传奇故事的终极档案，这些故事往往最终消失在遗忘中，并永远被遗忘。直到创新的贝克 “夜间英雄” 应用程序的发明，该应用程序使每个聊天记录都可以变成原始的个性化漫画。Serviceplan Campaign International和Plan.Net Campaign负责将这一想法变为现实。汉堡/慕尼黑，2019年5月14日-贝克 (Beck's) 借助 “夜间英雄” 应用程序，推出了一项新计划，以符合其品牌主张 “您使其成为传奇”。从现在开始，WhatsApp用户可以简单地将他们的聊天记录转换为漫画，从而以最独特的方式与朋友一起重现史诗般的夜晚。与漫画插画家Matthias Schardt合作，为该应用程序专门创建了300多个帧。每个单独的漫画都可以保存和共享。“夜间英雄” 应用程序现在可以从应用程序商店获得，它将群聊的每个成员转变为漫画角色。总共可提供多达十个不同的角色，背景场景和其他功能也可以单独改编。 Serviceplan Campaign International，啤酒品牌的首选代理机构和Plan.Net Campaign负责 “夜间英雄” 应用程序的想法，概念开发和实现。百威英博 (Anheuser-Busch InBev) 德国市场总监Susanne Koop解释说: “作为一个品牌，我们正在不断寻求与消费者接触的新方法。对我来说，“夜间英雄” 是一款结合技术知识和创造力的应用程序，可带来高度相关的消费者体验。” Serviceplan Campaign International的合作伙伴和执行创意总监Markus Kremer和Thomas Heyen评论说: “该应用程序的智能使得可以以极其真实的方式描绘任何WhatsApp聊天-位置，时代和各种各样的角色选择，让每一个漫画都变得有趣。“ Markus Maczey，该计划的首席创意官。net集团兼计划董事总经理。net Campaign补充说: “编程的主要复杂性在于桥接WhatsApp不存在的界面，并为生成的漫画带来有趣的逻辑。” 用户生成的漫画可以保存为图像文件或PDF，并在所有社交媒体平台上共享。

夜晚的英雄

案例简介：Beck’s turns WhatsApp chats From Legendary Nights Out into Personalised Comics with “Heroes of the Night” App An unforgettable night of partying with friends is usually based around a WhatsApp group chat. As the night progresses, you end up with the ultimate archive of legendary stories which often end up disappearing into oblivion and being forgotten forever. Until the invention of the innovative Beck’s “Heroes of the Night” app, which enables every chat history to be turned into an original, personalised comic. Serviceplan Campaign International and Plan.Net Campaign were responsible for turning this idea into a reality. Hamburg/Munich, 14 May 2019 — With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way. In cooperation with comic illustrator Matthias Schardt, more than 300 frames were created exclusively for the app. Each individual comic can be saved and shared. The “Heroes of the Night” app, which is available now from the App Store, transforms every member of the group chat into a comic character. Up to ten different characters are available in total, and background scenes and other features can also be adapted individually. Serviceplan Campaign International, the beer brand’s agency of choice, and Plan.Net Campaign were responsible for the idea, concept development and realisation of the “Heroes of the Night” app. Susanne Koop, Marketing Director Germany at Anheuser-Busch InBev explained: “As a brand, we are continuously seeking new ways to come into contact with our consumers. For me, ‘Heroes of the Night’ is an app that combines technological know-how and creativity to result in a highly relevant consumer experience,” Markus Kremer and Thomas Heyen, Partners and Executive Creative Directors at Serviceplan Campaign International commented: “The intelligence of the app makes it possible to depict any WhatsApp chat in an extremely authentic way – with locations, times and a varied selection of characters that makes every comic fun.” Markus Maczey, Chief Creative Officer of the Plan.Net Group and Managing Director of Plan.Net Campaign added: “The main complexity of the programming consisted in bridging the non-existent interfaces of WhatsApp and bringing an entertaining logic to the generated comic.” The user-generated comics can be saved as an image file or PDF and shared on all social media platforms.