营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    Izod: PVH营销集团以科林·乔斯特和亚伦·罗杰斯为特色的未来毛衣

    案例简介:

    Izod: PVH营销集团以科林·乔斯特和亚伦·罗杰斯为特色的未来毛衣

    案例简介:

    Izod: Sweater of the Future featuring Colin Jost and Aaron Rodgers by PVH Marketing Group

    案例简介:

    Izod: Sweater of the Future featuring Colin Jost and Aaron Rodgers by PVH Marketing Group

    案例简介:

    Izod: PVH营销集团以科林·乔斯特和亚伦·罗杰斯为特色的未来毛衣

    暂无简介

    Izod: Sweater of the Future featuring Colin Jost and Aaron Rodgers by PVH Marketing Group

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: PVH Marketing Group

    案例详情

    Izod, in the second part of its brand campaign featuring comedian Colin Jost and NFL quarterback Aaron Rodgers, finds Jost developing a close bond with what Izod is calling the “sweater of the future” – a voice-activated sweater.In the spot, Jost is gifted a fair-isle patterned Izod sweater – armed with the brand’s True Comfort technology – that not only keeps him cozy in the cold, but also laughs at the comedy star’s every joke in between answering his voice commands. At the end of a cozy date between Colin and his sweater, he encounters a tuxedoed Rodgers as the lobby pianist in a swanky mountain lodge. He gives the former MVP two tips: one dollar and the advice to give up his day job.The scene then goes from weirdly humorous to sadly strange as Jost and the sweater get into a lover’s quarrel when Jost wears another pullover. He eventually puts the loquacious, lovelorn sweater in a drawer. It’s only when the temps dip below comfortable that smart sweater and comedian make up. It ends with the phrase: “Izod sweaters do not talk…yet. Please gift responsibly.”CreditsClient: IZOD/ PVHAgency: PVH Marketing GroupCMO: Mike KellySVP Creative Services: Anthony TramaDirector of Production: Kristopher WalterDirectors: Adam Reid + Mike KellyWriters: Adam Reid + Mike KellySr. Director Creative Services: Samantha TruedssonSr. Director Fashion and Styling: Chad KincaidTechnical Consultant: Ben OrisichProduction Company: BODEGA StudiosExecutive Producer: Clint GoldmanHead of Production: Jordan TaraziProducer: Rayna Saslove1st AD: Chris Bicknell Director of Photography: Scott Henriksen Production Designer: Jason Hamilton Post Producer: Terry-Anne AlexanderEditors: Gian Franco Morini + Chris CarsonAudio Mixer: Sherman Foote/ Bigfoote Music and SoundAfter Effects Artist: Brian Hekker

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入