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Izod: PVH营销集团以科林·乔斯特和亚伦·罗杰斯为特色的未来毛衣
案例简介:
Izod: PVH营销集团以科林·乔斯特和亚伦·罗杰斯为特色的未来毛衣
案例简介:
Izod: Sweater of the Future featuring Colin Jost and Aaron Rodgers by PVH Marketing Group
案例简介:
Izod: Sweater of the Future featuring Colin Jost and Aaron Rodgers by PVH Marketing Group
案例简介:
Izod: PVH营销集团以科林·乔斯特和亚伦·罗杰斯为特色的未来毛衣
暂无简介
Izod: Sweater of the Future featuring Colin Jost and Aaron Rodgers by PVH Marketing Group
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Izod, in the second part of its brand campaign featuring comedian Colin Jost and NFL quarterback Aaron Rodgers, finds Jost developing a close bond with what Izod is calling the “sweater of the future” – a voice-activated sweater.In the spot, Jost is gifted a fair-isle patterned Izod sweater – armed with the brand’s True Comfort technology – that not only keeps him cozy in the cold, but also laughs at the comedy star’s every joke in between answering his voice commands. At the end of a cozy date between Colin and his sweater, he encounters a tuxedoed Rodgers as the lobby pianist in a swanky mountain lodge. He gives the former MVP two tips: one dollar and the advice to give up his day job.The scene then goes from weirdly humorous to sadly strange as Jost and the sweater get into a lover’s quarrel when Jost wears another pullover. He eventually puts the loquacious, lovelorn sweater in a drawer. It’s only when the temps dip below comfortable that smart sweater and comedian make up. It ends with the phrase: “Izod sweaters do not talk…yet. Please gift responsibly.”CreditsClient: IZOD/ PVHAgency: PVH Marketing GroupCMO: Mike KellySVP Creative Services: Anthony TramaDirector of Production: Kristopher WalterDirectors: Adam Reid + Mike KellyWriters: Adam Reid + Mike KellySr. Director Creative Services: Samantha TruedssonSr. Director Fashion and Styling: Chad KincaidTechnical Consultant: Ben OrisichProduction Company: BODEGA StudiosExecutive Producer: Clint GoldmanHead of Production: Jordan TaraziProducer: Rayna Saslove1st AD: Chris Bicknell Director of Photography: Scott Henriksen Production Designer: Jason Hamilton Post Producer: Terry-Anne AlexanderEditors: Gian Franco Morini + Chris CarsonAudio Mixer: Sherman Foote/ Bigfoote Music and SoundAfter Effects Artist: Brian Hekker
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