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国际化的数字体验
案例简介:拉斯维加斯曾经是罪恶之城。现在它已经成为一个陈词滥调的城市。酒店依靠噱头和主题来脱颖而出,创造了一个混乱的市场。拉斯维加斯的大都会致力于为位于艺术和技术交汇处的新鲜而挑衅性的内容搭建一个平台。整个度假村有多个景点供顾客体验数字艺术品,包括建筑中 500 多个不同形状、尺寸和分辨率的显示器。我们的挑战: 为酒店客人创造一种身临其境的体验,让大都会在这条大道上脱颖而出。
国际化的数字体验
案例简介:Las Vegas was once the city of sin. Now it has become a city of clichés. Hotels have relied on gimmicks and themes to distinguish themselves, creating a cluttered marketplace. The Cosmopolitan of Las Vegas is committed to building a platform for fresh and provocative content that sits at the intersection of art and technology. Throughout the resort are multiple points for customers to experience digital artwork including more than 500 displays of different shapes, sizes and resolutions built into the architecture. Our challenge: create an immersive experience for hotel guests that set The Cosmopolitan apart on the strip.
The Cosmopolitan Digital Experience
案例简介:拉斯维加斯曾经是罪恶之城。现在它已经成为一个陈词滥调的城市。酒店依靠噱头和主题来脱颖而出,创造了一个混乱的市场。拉斯维加斯的大都会致力于为位于艺术和技术交汇处的新鲜而挑衅性的内容搭建一个平台。整个度假村有多个景点供顾客体验数字艺术品,包括建筑中 500 多个不同形状、尺寸和分辨率的显示器。我们的挑战: 为酒店客人创造一种身临其境的体验,让大都会在这条大道上脱颖而出。
The Cosmopolitan Digital Experience
案例简介:Las Vegas was once the city of sin. Now it has become a city of clichés. Hotels have relied on gimmicks and themes to distinguish themselves, creating a cluttered marketplace. The Cosmopolitan of Las Vegas is committed to building a platform for fresh and provocative content that sits at the intersection of art and technology. Throughout the resort are multiple points for customers to experience digital artwork including more than 500 displays of different shapes, sizes and resolutions built into the architecture. Our challenge: create an immersive experience for hotel guests that set The Cosmopolitan apart on the strip.
国际化的数字体验
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The Cosmopolitan Digital Experience
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基本信息
- 广告战役: #The Cosmpolitan Digital Experience#
- 广告品牌: The Cosmopolitan of Las Vegas
- 发布日期: 2011-06-01
- 行业领域: 酒店 , 生活服务 , 旅游/娱乐
- 媒体类别: 海报/平面 , 图文
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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