If You Drink, Don't Drive|短视频|广告营销案例【ADGuider广告指南】

如果你喝酒，不要开车

案例简介：酒后驾驶 PSA 洛杉矶，加利福尼亚州，2012年4月27日: 洛杉矶的拳击手电影导演罗德里戈 · 加西亚 · 赛兹在《挑衅 (血腥) 新: 60 “如果你喝酒, 不要把 “没有暴力的共存” 赶出墨西哥机构阿诺尼莫。2005年，一项旨在促进年轻人合法、安全和健康文化的运动产生了无暴力共存。由赛兹的墨西哥城中央电影制作，现场有四名年轻人在晚上愉快地离开酒吧，跌跌撞撞地撞上停着的汽车。这个太熟悉的场景很快演变成了一场大屠杀，凸显了酒后驾车的致命后果。 “如果你喝酒，不要开车” 在一条光线昏暗的小巷上打开，一边是霓虹蓝色的 “酒吧” 标志，另一边是停着的汽车。随着酒吧的双开门，充满活力的舞蹈音乐随着四个喝醉的男人和女人一起响起。两个女人和一个男人都笑了，跳上了车，坐在乘客座位上。关上车门后，剩下的人漫不经心地走回他的后备箱，在那里他拿出一把装有子弹的猎枪。一个接一个，他冷静地射杀了他的每个朋友，他们的血溅在窗户上。然后，他走到司机的一边，在那里一个超级出现，“不管怎样。杀死你的朋友就是杀死你的朋友。当这个人开车离开时，现场贴着标签，“如果你喝酒，不要开车”。关于鲍克瑟由屡获殊荣的电影制作人、射手、切割家和发展头脑组成，洛杉矶的拳击手电影是一个创意机器，合作是其中的王者。自 1999 以来，鲍克瑟一直以此为信条，在品牌内容、互动和广播方面不断开拓新的领域。创始人/EP John Clark 、 EP Beth George 和 EP John Barrerio 培养了一种结果驱动的、像家庭一样的创意文化，这使得鲍克瑟成为任何追求卓越故事讲述的理想创意伙伴。拳击手导演吉姆 · 佐拉利安的 14 分钟短片《奇迹》最近在第 64 届戛纳国际电影节上上演了一场政变，拳击手导演罗德里戈 · 加西亚 · 赛斯获得了 2011 届戛纳金狮奖对他的 AMIS 来说: 30，“办公室。

如果你喝酒，不要开车

案例简介：Drunk Driving PSA Los Angeles, CA, April 27, 2012: Los Angeles-based Boxer Films director Rodrigo Garcia Saiz gets literal in the provocative (and bloody) new :60 “If You Drink, Don’t Drive” for Coexistence without Violence out of the Mexican agency Anónimo. Coexistence without Violence emerged in 2005 out of a movement that aims to promote a culture of legality, safety and health amongst young adults. Produced by Saiz’s Mexico City-based Central Films, the spot features four youths cheerfully leaving a bar at night, stumbling into a parked car. The all-too familiar scene quickly devolves into a bloodbath, highlighting the deadly consequences of drinking and driving. “If You Drink, Don’t Drive” opens on a dimly lit alley with a neon blue ‘BAR’ sign on one side and a parked car on the other. As the bar’s double doors swing open, energetic dance music spills out along with four drunken men and women. Both women and one of the men laugh and dance their way into the car, taking their places in the passenger seats. Upon closing the car doors, the remaining man casually walks around back to his trunk where he pulls out a loaded shotgun. One after another, he dispassionately shoots each of his friends, their blood splattering across the windows. He then walks to the driver’s side where a super appears, “It doesn’t matter how. Killing your friends is killing your friends.” The spot closes with the tag, “If you drink, don’t drive,” as the man starts the car and drives away. About Boxer Comprised of award-winning filmmakers, shooters, cutters and development minds, LA-based Boxer Films is an ideas machine where collaboration is king. Since 1999, Boxer has delivered with this as its credo, continually breaking new ground in branded content, interactive and broadcast. Founder/EP John Clark, EP Beth George and EP John Barrerio have fostered a results-driven, family-like creative culture that makes Boxer the ideal creative partner in any quest for exceptional storytelling. Boxer director Jim Zoolalian’s 14-minute short film "Miracle" recently took home a Coup de Coeur at the 64th Cannes International Film Festival and Boxer director Rodrigo Garcia Saiz received a 2011 Cannes Gold Lion for his AMIS :30, “Office.