本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
给你更多的力量
案例简介：该景点展示了absorx，这是第一只使用吸收气味的 “沙漠干燥” 矿物质的猫砂，它是前往旧西部的沙漠干燥哨所。这些景点为猫砂主题带来了幽默感和实用性，为 “预期” 猫砂广告提供了新的借鉴。对于一个典型的简单和 “恶心” 类别的新方法，Arm & Hammer和VIA团队与CGI劲旅电影公司 (真人电影《狮子王》背后的力量) 合作，让这些西方猫栩栩如生。这场运动是一个电影般的，超现实的，是猫主人真正体验到的可爱的隐喻-它是一种垃圾，可以吸收和干燥气味比他们使用过的任何其他垃圾更快的东西。美国VIA代理商为Arm & Hammer创建的综合广告，类别为: 宠物。
给你更多的力量
案例简介：The spot showcases AbsorbX, the first cat litter that uses odor-absorbing “Desert Dry” minerals, by taking a trip to a desert dry outpost in the Old West. Bringing a sense of humor and practicality to the subject of cat litter, these spots offer a fresh take on the ‘expected’ cat litter ad. For a new approach in a typically straightforward and “icky” category, The Arm & Hammer and VIA teams partnered with the CGI powerhouse Moving Picture Company (the force behind the live action The Lion King movie) to bring these western cats to life. This campaign is a cinematic, surreal and an adorable metaphor for what cat owners will really experience – which is a litter that will absorb and dry the stuff that smells faster than any other litter they’ve used. Integrated advertisement created by The VIA Agency, United States for Arm & Hammer, within the category: Pets.
More Power To You
案例简介：该景点展示了absorx，这是第一只使用吸收气味的 “沙漠干燥” 矿物质的猫砂，它是前往旧西部的沙漠干燥哨所。这些景点为猫砂主题带来了幽默感和实用性，为 “预期” 猫砂广告提供了新的借鉴。对于一个典型的简单和 “恶心” 类别的新方法，Arm & Hammer和VIA团队与CGI劲旅电影公司 (真人电影《狮子王》背后的力量) 合作，让这些西方猫栩栩如生。这场运动是一个电影般的，超现实的，是猫主人真正体验到的可爱的隐喻-它是一种垃圾，可以吸收和干燥气味比他们使用过的任何其他垃圾更快的东西。美国VIA代理商为Arm & Hammer创建的综合广告，类别为: 宠物。
More Power To You
案例简介：The spot showcases AbsorbX, the first cat litter that uses odor-absorbing “Desert Dry” minerals, by taking a trip to a desert dry outpost in the Old West. Bringing a sense of humor and practicality to the subject of cat litter, these spots offer a fresh take on the ‘expected’ cat litter ad. For a new approach in a typically straightforward and “icky” category, The Arm & Hammer and VIA teams partnered with the CGI powerhouse Moving Picture Company (the force behind the live action The Lion King movie) to bring these western cats to life. This campaign is a cinematic, surreal and an adorable metaphor for what cat owners will really experience – which is a litter that will absorb and dry the stuff that smells faster than any other litter they’ve used. Integrated advertisement created by The VIA Agency, United States for Arm & Hammer, within the category: Pets.
给你更多的力量
暂无简介
More Power To You
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
