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不仅仅是加油站
案例简介：本周有一个新的情景喜剧在广播中播出-这次不是来自主要的广播网络，而是来自备受喜爱的便利店和加油站QuikTrip。QT的口号是 “不仅仅是一个加油站”，他们通过采用每个人都知道和喜欢的经典情景喜剧类型来证明这一点，并在一系列广告中重新想象它们是如何栩栩如生的，这些广告是QuikTrip体验和他们提供的零食。QuikTrip在接受千禧一代的核心观众和这一代人对流行文化和怀旧的热爱时，决定入侵他们90年代最喜欢的电视情景喜剧类型，以表明无论在什么饮食场合，“Snackle总是会抢夺节目。” 除了: 30个广告，QT将在2022年1月晚些时候播出完整的30分钟长的剧集。现场和全长剧集均由SNL导演Paul Brigante执导。QuikTrip已经与客户建立了类似的追随者，并且很容易成为中西部最受欢迎的加油站，粉丝们经常通过社交媒体渠道宣称自己对该品牌的热爱。消费者喜欢他们推出的一切，从假日毛衣到玉米洞板，拼图到与查克·诺里斯 (Chuck Norris) 的合作。QT是许多人成长起来的品牌，代表着便利，清洁和现在的文化。由美国VMLY & R为QuikTrip创建的电影广告，类别为: 零售服务。
不仅仅是加油站
案例简介：A new sitcom hits the airwaves this week -- this time it’s not from a major broadcast network, but from the beloved convenience store and gas station, QuikTrip. QT’s tagline is “More Than a Gas Station,” and they’re proving it by taking classic sitcom genres that everybody knows and loves, and reimagining how they come to life in a series of commercials that are unique to the QuikTrip experience and their snackle food offering. Speaking to their core audience of millennials and the generation’s love of all things pop culture and nostalgia, QuikTrip decided to invade their favorite TV sitcom genres from the 90s to show that no matter what the eating occasion is, “Snackle Always Steals the Show.” In addition to the :30 ads, QT will be broadcasting a full, 30-minute length episode later in January 2022. Both the spots and the full-length episode were directed by SNL director Paul Brigante. QuikTrip has developed a cult-like following with its customers and is easily the most beloved gas station in the Midwest with fans who often profess their love for the brand across social media channels. Consumers love everything they put out, from holiday sweaters to cornhole boards to puzzles to collaborations with Chuck Norris. QT is a brand many have grown up with and stands for convenience, cleanliness and now culture, too. Film advertisement created by VMLY&R, United States for QuikTrip, within the category: Retail Services.
More Than a Gas Station
案例简介：本周有一个新的情景喜剧在广播中播出-这次不是来自主要的广播网络，而是来自备受喜爱的便利店和加油站QuikTrip。QT的口号是 “不仅仅是一个加油站”，他们通过采用每个人都知道和喜欢的经典情景喜剧类型来证明这一点，并在一系列广告中重新想象它们是如何栩栩如生的，这些广告是QuikTrip体验和他们提供的零食。QuikTrip在接受千禧一代的核心观众和这一代人对流行文化和怀旧的热爱时，决定入侵他们90年代最喜欢的电视情景喜剧类型，以表明无论在什么饮食场合，“Snackle总是会抢夺节目。” 除了: 30个广告，QT将在2022年1月晚些时候播出完整的30分钟长的剧集。现场和全长剧集均由SNL导演Paul Brigante执导。QuikTrip已经与客户建立了类似的追随者，并且很容易成为中西部最受欢迎的加油站，粉丝们经常通过社交媒体渠道宣称自己对该品牌的热爱。消费者喜欢他们推出的一切，从假日毛衣到玉米洞板，拼图到与查克·诺里斯 (Chuck Norris) 的合作。QT是许多人成长起来的品牌，代表着便利，清洁和现在的文化。由美国VMLY & R为QuikTrip创建的电影广告，类别为: 零售服务。
More Than a Gas Station
案例简介：A new sitcom hits the airwaves this week -- this time it’s not from a major broadcast network, but from the beloved convenience store and gas station, QuikTrip. QT’s tagline is “More Than a Gas Station,” and they’re proving it by taking classic sitcom genres that everybody knows and loves, and reimagining how they come to life in a series of commercials that are unique to the QuikTrip experience and their snackle food offering. Speaking to their core audience of millennials and the generation’s love of all things pop culture and nostalgia, QuikTrip decided to invade their favorite TV sitcom genres from the 90s to show that no matter what the eating occasion is, “Snackle Always Steals the Show.” In addition to the :30 ads, QT will be broadcasting a full, 30-minute length episode later in January 2022. Both the spots and the full-length episode were directed by SNL director Paul Brigante. QuikTrip has developed a cult-like following with its customers and is easily the most beloved gas station in the Midwest with fans who often profess their love for the brand across social media channels. Consumers love everything they put out, from holiday sweaters to cornhole boards to puzzles to collaborations with Chuck Norris. QT is a brand many have grown up with and stands for convenience, cleanliness and now culture, too. Film advertisement created by VMLY&R, United States for QuikTrip, within the category: Retail Services.
不仅仅是加油站
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More Than a Gas Station
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